I could'nt help but to post this little quip that I came across;
What all of this trademark wrangling brings to mind is an exchange between Humpty Dumpty and Alice in Lewis Carroll's Through the Looking Glass:
"When I use a word," Humpty Dumpty said in rather a scornful tone, "it means just what I choose it to mean – neither more nor less."
"The question is," said Alice, "whether you can make words mean so many different things."
"The question is," said Humpty Dumpty, "which is to be master – that's all."

DG