Experience with PPS? Who? what? where? when? ;)

[Adam Dicker]

Tell us who has been good for PPS or who has been not so good?

Any experience you have had will benefit others!

-=DCG=-

[denny007]

I kick it out - Google PPS sucks... CPM bellow $3 by me and I am little over average comparing when i read the webmasterworld... (I suppose You mean Pay Per Search). BTW I am still waiting a list from you...

[dodo1]

Is this Pay Per Search or Pay Per Sale? Actually, I understand this is
a section about pay per sale / pay per action. Please clarify. Thanks.

[denny007]

Now I read another thread where Adam mentioned opening this thread, and he meant Pay Per Sale (or Pay Per Action).

My 2C: principially yes. But it can NOT work in all cases. More accurate would be Pay Per Conversion.

For me Conversion is (in my tangible biz) I get an email with inquiry. For someone else it can be, someone subscribe to his newsletter. Etc. Actually the term Pey Per Action is more accurate...

[domaister]

PPS, i thought it was about PowerPoint files!

This forum is now needed since the market predictions about Pay Per Sale switch from PPC. I'm curious to read what other members think.

[namestrands]

lol.. not only pay per sale but pay per lead.. so I agree on PPA Pay Per action.

I welcome it. as an advertiser, as a webmaster and as a domainer. PPA is inevitable. there are a lot of domainers in denial about this subject and believe that PPC will last forever.. but in its current form it wont.

I would welcome any program that paid me CPM of $1 - and pay me an overide of the sales commission generated by my domains. However I only say that as I have thousands and thousands of domains and I could never manage them all so I would be happy to employ a portfolio management company to monetize my domains without all the drama.. Now that is a business modal for some company with some good staff who could negotiate great commisions with the big Advertiser Networks

[dodo1]

I also believe PPA will be the best way to go in the future, because income
generated through PPC ads will go down quite soon, in my opinion. It is the
advertisers who set the prices paid for ads, not the webmaster or parking
service. Therefore advertisers will soon concentrate on marketing models
that are even more profitable for them than PPC: pay per action.

PPA ads are a more safe investment than PPC, because the advertiser really
only pays money if he makes a sale, for example. PPC is good compared to
PPV, but there is still the issue of having a low conversion rate. Most of the
traffic coming from PPC ads does actually not convert into a sale.

I'm going to add some PPA ads to my sites, too, because advertisers will more
and more concentrate on this advertising form. They only want to pay for high
quality traffic. Their online marketing spendings will soon shift from PPC to PPA.

By the way, the new forum is really useful, since there will be many new PPA
services in the near future. Nice to see DNF recognizes new trends fast.

[Edwin]

If you have a content site and can find affiliate programs, PPS is the way to go (though there's no reason why you can't run Adsense too, of course, as long as you make the 2 types of ad distinctive).

Some PPS/PPL affiliate ads I run generate an effective CPM of $50+, and by combining multiple ads on a page, it's possible to boost the per-page CPM over $100. Of course, that's the best case scenario since there aren't always appropriate affiliate programs to work with.

[namestrands]

However Banner Blindness does exist.. you really have to try some non standard sizes and ensure that you draw the surfers attention into the banner itself the best places are top left and centre page to get the best Impact. Relevant and/or of interest it must be.. never go for a banner just because it has the biggest 3 month RPM.. its better to start with one with less exposure. Consider also using Text Links.. integrate them into your textual content. Try to use geo-targetting on your site.. ensure that the adverts are targeted at the location of your visitors.

If you dont have a website then create your own Links page.. Using Advertiser Text Links and perhaps even a small logo of the Advertiser at the side of your link. Brand awareness is a great incentive.. also utilize what other systems are available.. Miva.com has a fantastic program you can even create your own White Label Site with them http://www.miva.com/us/content/partners/overview.asp

[Edwin]

Again, with the qualifier "if you have a content site" firmly in mind...

Forget banners! Google Adsense etc. have shown that the way to go is text ads. Not necessarily ones that mimic Adsense, but carefully positioned and worded text ads can outpull banners 10:1 or even 100:1 in some cases. So few people have experimented beyond the boring conventional banners offered by affiliate programs that PPS/PPA has unfairly gained a bad reputation.

If you're already getting some results from an affiliate program, check with their representative whether they'll let you customise the sales pitch (if it's not already clear) and then fire away. Often, you'll be able to come up with something much better than their bland offering even while steering clear of the over-hype boundary. Just don't go making up sales claims that aren't true!

[namestrands]

I have just had a system developed for me that takes a Text Link From Commission Junction and puts it into a database based on Region and Vertical market.

This allows you then to point any domain at and you add the vertical to the url e.g. http://www.domainname.com/?domainid=...&market=sports

Which would return targetted PPA links for that market.. Simple and very effective even in its first stages of development... you could even take it further and make it contextual... It has given me new found hope in the industry

[mikesherov]

Forgive my ignorance on the subject, but is PPA just the same thing as having an affiliate. I have some CJ links on one of my sites... is this the same thing?

IMHO, PPA (as I'm assuming is defined above) is great, but the logistics of a large network of affiliates make my head spin. CJ.com is a great model, but their network of advertisers is small compared to the potential number of advertisers if yahoo or google were to switch to this model. Imagine trying to keep tabs on that many advertisers. It's easy to track a click, but hard to track an action.... perhaps I'm not trusting enough.

[5starAffiliates]

I'm Confused too and I'm considered an affiliate marketing guru.

You already have an affiliate forum. Affiliate programs can be either CPA PPS or PPL. (Pay for action, sale or a lead.)

[Poker]

Affiliate programs can be either CPA PPS or PPL. (Pay for action, sale or a lead.)

Dear affiliate marketing guru, I believe you mean PPA PPS or PPL

[Momentum]

I believe the most common acronym is CPA (cost per action).

Most of the major affiliate networks offer thousands of decent CPA offers with ads for your website.

But the problem with CPA over the last few years is that tracking has gone downhill rapidly due to all of the spyware, adware, browser plugins, etc. running on unsuspecting people's computers. Many of these nasty parasitic programs overwrite your cookies and even modify the links on your website when viewed in the infected browser. So a substantial percentage of leads and sales that you generate will be credited to the parasites.

In addition, you have to deal with all of the ad blockers such as Norton Internet Security which automatically block ads from the major affiliate networks.

In my opinion this has lead to very inaccurate tracking for most of the major networks. For instance I will not even touch a program that is being run at Linkshare.

Then you may also have to deal with some affiliate networks which operate the affiliate program and also act as super affiliates for the merchants. So in many ways they compete with the affiliates. This would be the case for Performics and I also believe Azoogle.

And then lets not forget that most of the well-run affiliate networks end up being bought by large media conglomerates which let the support services and tracking technology slide to unacceptable levels, ie. Commission Junction, Befree, etc.

Other than those little problems, CPA programs are great! Kidding!

Although there are still some diamonds in the rough.

[menog]

The exact perculair problem that are associated with these CPC,CPA, CPL etc has really got to do with fraud. Cases abound where accounts are cancelled as a result of clicks by individual domain owners, thereby resulting in non maximisation of advert by advertisers.

In this context, I feel very comfortable as a pro domainer and webmaster with the development as CPA.

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[tas38]

I don't get it, the ppc model seems like a bad deal for publishers. Like ads on TV they pay no matter, if they sell anything or not and with ppc. They see the ad but you don't get paid, unless they click on the ad and go to the site. Many small paying ones, even if some one clicks on the ads.

I do not under stand, why in the world they would not want to pay to get their ad seen many times. And only pay for a few clicks the way it is now, I'm sure they don't want to pay a high % for sales. That will cut into their earnings, besides even if they are willing to pay a % per sale. It would not take google long, to find away to take it from publishers and give it to them selfs.

And the entering of microsoft, MS never started anything but they make what ever works much better then anyone. They hate google as they feel they have to right to be kind of the hill, and they are putting billions and billions into that. They will own the biggest, hardware networks the world has ever seen bar none. They are working all of MS goods together, to work well on this gaint hardware network. They will put big pressure on even google, this means MS will really need publishers to help them.

It would seem MS is betting the boat on this one, and I'm pretty sure they will win it at some point. As they can work as long as they need to, at a loss and then at cost way longer the google can. Google will have to lose money to keep up then, but MS can live off of software sales as long as they need to. They got one hell of a ads out fit, paid top bucks for it that is for sure. Google should think about selling now, but MS paid top bucks for it to just insure they was happy with the deal, MS paid to make sure they will do their best work for them.

http://www.theglobeandmail.com/servl...ory/Technology

Think about it, MS has the OS on all the stuff and now the hardware networks. They have the most software that works with the OS's, they have the most money to burn, and they have the best geeks working for them. And for the first time ever, MS is bring all parts of MS together to make this work. Never before has MS being willing to make so many changes, to fight to be kind of the hill, they are even asking people what they want to give it to them.

Google is worried as well, they are trying to bring out more and more programs. To try and dig in better, but that takes burning money. That makes MS happy as they can burn much more money, then google can burn and google knows that. But they have to do it, to try and fight what MS has coming. So changes are coming, my guess is publishers will make out well though. After all google and MS will want us, and the only way to gain us is to give us better deals.

[Gerry]

Wow, this is freaky. A two year old thread revived.

And it has the myth, the legend...DennyBoy.

I had only heard about him. But there he is in all his glory.

That's some scary mojo there, the Village People thing going on.