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Old 02-25-2006, 02:11 PM   #1 (permalink)
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Name: Gregory Williamson
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NameDrive vs Competitors (Keywords)

Trying to determine if NameDrive is comparable to competitors with music related domain names. I have a handful of names at a competitor with vastly different RPC's although they are industry related:

I parked a handful of names at "&%DO" recently. Many of the names are optimized with keywords "rap music" and some are doing very well. However, what I am trying to determine is why there is such a vast difference in RPC's as many of these names are relevant to the same industry.

Example 1 - Average RPC = .45 (17 clicks)
Example 2 - Average RPC = .17 (300+ clicks)

The above are almost identical typo names so the difference in revenue does not make sense to me. If anything, the RPC for example 2 should be at or near the same. I have seen the average RPC for "example 2" go from .05 per click and steadily climb, so the only thing I can determine is that I am being penalized by my current PPC Partner for trying out various parking programs. Do some partners penalize members if they try out other parking services?

Any feedback would be appreciated. Especially on the subject of how well NameDrive does with "rap music" related domain names. I don't want to jeapordize my .17 per click right now, but if I can get .25 + at NameDrive I will move the entire portfolio.

Thanks in advance.
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Old 02-25-2006, 02:44 PM   #2 (permalink)
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Re: NameDrive vs Competitors (Keywords)

Maybe its foreign traffic? I dont think they penaliza you
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Old 02-25-2006, 06:57 PM   #3 (permalink)
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Re: NameDrive vs Competitors (Keywords)

websiteguru - i would say you're doing very well with your current RPC but it never hurts to try your domain @ each parking company for a few days.

some domains just perform better with different parking companies. it's always worth the risk of a few days rev.
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