Nissan TV in ad features IDN

[wrdekle]

Nissan has a new TV commercial in Japan. The first major global brand that we have seen where the campaign website is an IDN.

This is the domain
http://艶やかコンパクト.com

As IE7 penetration has only just begun in Japan, this is a bit earlier move than many of us were expecting. But for months now Japanese IDNers have known that developed IDNs can float to the top of search engine results and sustain there often surpassing ascii sites with more links and often much more content. This has led to a native and non-native boom in developing their IDNs and taking them out of parking. The recent availability of .biz Japanese IDNs has resulted in tons of Japanese companies and native individuals regging prime keywords no doubt for their SEO value.

As more news rolls in, I feel this should prove to be an interesting and exciting year for Japanese IDN.

[bwhhisc]

Here is the original TV commercial from Japan

http://www2.nissan.co.jp/NEWS/CM/cm.html?movie=NH_003