My experience with appraisals is probably like most domainers. You wonder if a real person ever looked at it.
We had one domain appraised by one automatic appraisal company and it seemed like they were trying to flatter us. We jumped up and down because it was the price of a new car.
Then the other appraiser, for the same name, gave a price that made us wonder why we bothered to register it. Very discouraging.
Personally, I would never do an automatic appraisal. They get a good chunk of money, they should put a little time into it, not just run it through a program. There are a lot of variables that should be considered. The domain's field has its own nuances that deserve consideration.
Pricing is tricky of course. Too low of a price might imply a lack of confidence. Too high is a matter of opinion. Certain industries justify expensive domains. And it depends on how exposed your domain is to the interested buyer.
I don't know if this answered the question, just my opinion and experience.![]()






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