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Old 12-25-2007, 12:57 PM   #1 (permalink)
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Astrive399.com - Memorable domain?

Anybody else notice a massive marketing campaign for student loans directing consumers to astrive399.com

Why pick such a bad domain name for an expensive marketing campaign

The commerical is running every 15 minutes but geez is this a memorable domain?

Am I missing something about the branding behind this campaign?
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Old 12-25-2007, 01:10 PM   #2 (permalink)
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the domain is a tracker for the ad.
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Old 12-25-2007, 01:57 PM   #3 (permalink)
 
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lol, you remembered it enough to post it here so it must be working.

Like biggie said, it for advertising campaign tracking as you will notice they own astrive.com also.
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Old 12-25-2007, 04:09 PM   #4 (permalink)
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I was in front of the computer when the ad kept coming on so my "remembering" doesnt count

I think its stupid
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Old 12-25-2007, 04:34 PM   #5 (permalink)
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Quote:
Originally Posted by lordbyroniv View Post

I think its stupid
that because you think like a domainer, and not like a marketing person
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Old 12-25-2007, 11:36 PM   #6 (permalink)
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If you say so

I think its bad marketing

We used to tack ads via /123 behind a domain - at least the domain builds brand recognition

www.astrive.com/123
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