Is having matching keywords in your domain any good for broad match searches?

[tradingnames.org]

Hi guys and girls

I was wondering does having certain keywords in your domain name help with broad match (not exact match) searches that contain that word. I know this question has been asked many times before but I am asking specifically in regards to the broad match.

So for example would having a domain like mikesreviews.com help with a search like “laptop model 4567 review”? I appreciate it probably won’t make that much difference and that on page seo and backlinks are much more important, but all those other ranking factors aside will it give it a “bit” of a boost? Or does it make no difference what so ever unless it’s an exact match, assuming that you think it helps with that. Is having matching keywords in your domain any good for broad match searches?

Many thanks

[DC20]

Yes, but not to the point of sacrificing your branding or a good domain in exchange for it. For example, swapping mikesthoughts.com for mikesreviews.com would be advantageous....but switching hitech.com for it would make no sense. So, all things being equal then yes it's helpful but only a little bitty amount and you may never see it. ...and if you do it means that you did enough other things right that it would have been ok anyway. ...probably think of it like a minor help for what you already have going in the right direction....reinforcing slightly.