How does bankrate.com monetize mortgage listings? - DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

**straWbob** · 07-25-2007, 01:39 AM

I wonder how bankrate.com monetizes their mortgage interest rate listings? Do you think they employ annual contracts that allow banks user access to enter their national mortgage rates each day?

I think they have a great site. They provide engaging content. And I'm very curious about the system they may have created for turning interest rate mortgage listings into a revenue stream.

What do people think? This rook is hoping for a ray of light from the parting clouds to impart some insight into my thick skull.

**D MARKS** · 07-25-2007, 06:14 PM

They have a variety of revenue streams

Companies of this size most likely get paid on impressions, click throughs, etc

**GT Web** · 07-25-2007, 07:48 PM

I haven't really explored the site, but I'm guessing they pull the interest rates off other websites (probably the bank's). They would get paid per signup they generate - probably $50+ per person who signs up after going through bankrate.com