Branding is getting your service or products known.
Think Nike, Coca-Cola, Home Depot,
You know these products, and their logos, because they have been effectively branded.
When you shop for "Name Brands" you know what you are getting.
Every time you buy a coke, you know what to expect when you drink it. Brown, bubbly, sugar water that has a distinct taste.
When you buy a less known Brand, often called generic, your not sure what your getting.
Brand is something you create over time, with excellent attention to your product and service.
Lots of dough to advertise doesn't hurt either. :-D
Any name is Brandable. For example look at text-link-ads.com
Not a very pretty looking name, and many here, including myself, would say stay away from hyphens as it decreases the value of the name.
But they did a good job of offering a reliable service/products and managed an effective marketing campaign.
They have been "Branded"
Hope that clears the term "branding" up for you.
-_-








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