noob testing question

[zzz]

Sorry that this is a newbie question.

When testing a domain with places like Moniker, what would make a domain a keeper? Say the domain received 4 views and 1 click during the 3 days. Cost of domain was just reg fee.

Is this worth keeping or should I just delete the domain considering that I am unsure of any future clicks and traffic is low.

Thanks!

[GiantDomains]

Anything over reg fee per year is a profit.

[zzz]

well, just wondering in the scenario where there is low traffic during the testing period, should the click be considered a fluke? As in, it could be translated to be just 1 click/month vs 1 click every few days? (I know it's not a whole lot, but if the click was worth 40 cents...)

Just wondering what would be considered worthy enough traffic based on seasoned domainer's experience?

Thanks in advance.

[Andrew Shaw]

Any traffic is good. Your main concern however should be what giant domains has said. Anything making .02 cents per day average is profitable. That also means, if you are receiving lets say 2 visitors per week, and you have a 50% CTR, and the PPC is .13 cents; the domain name would be profitable. It doesnt matter if it receives .02 cents + per day, or .26 cents every other week. I tend to drop names that only receive one or two clicks when testing. Some parking services actually test your names which will throw off your stats. Your main concerns should be profit, and consistancy.

[zzz]

That makes sense. I was wondering about the 1/2 clicks thing. At first, I had one that received a click right away at .8 cents, so I kept it, and now it's got nothing.

I guess that's what I'm trying to figure out with these names with low visitors counts but initial clicks. I understand the part about profit, but haven't determined how to judge quality with only a few days of testing yet (unless it's blantantly obvious).

Thanks for the help guys

[katherine]

IMO '4 views and 1 click during the 3 days' is not a lot.
The decision whether to keep or not should be based on the quality of the name, the keywords and how easy (or hard) it would be to monetize.
At least you now know it's not a high-traffic domain.

[cursal]

If it pays for itself over a year its not a loss.

If it makes anything over reg fee (or whatever you payed) it's a profit.

Even if you sold it for $1.00 more than reg fee. You still made out.....

[zzz]

Thanks again for the information everybody.

[lionheartk]

Is it possible to test a domain for a few days and if its not profitable you just drop it and dont have to pay for it?

[zzz]

If you use Moniker, you have a 4 day grace period where you pay the ICANN fee only if you decide to delete it.

[Andrew Shaw]

Yep, the ICANN fee being 25 cents, you can test and delete 27 names and only be charged 6.75 in ICANN fees. It sure as hell beats registering a name for 6.95 and then being stuck with it, traffic or not.