A unique view is a unique person viewing the site. One unique view can generate 10/20 or more hits, this is why unique views are used to show you how many people per day are actually visiting.
A "hit" is a count of every time an object was requested from a page. So a page with 25 images would generate 26 hits (25 images + the page). Hits are a bad way of counting traffic even though the number may look real good.
It's better than nothing, but not good by any means. It also depends on who those 3 or 4 visitors are as well. Are they search engines or people typing the name in?
If they're search engines then when you add some content to the site you may find that the site is indexed quickly and get more traffic from it.
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