Single English Word, 100k searches per month, .com available to register

[GDunit]

I have been trying to buy sites I can develop or at least understand the industry (sports, real estate, finance, Texas, etc...) However today I came across an unknown word, googled it, then found out the .com was available (thanks to my new found interest in domaining) and finally performed an AdWords Keyword search on it. It gets 110k searches per month (exact word) but I know very little about the subject and have little clue on how to monetize this particular site. So my question is... should I buy this site to sell, develop, co-develop with someone more knowledgeable, or just pass all altogether? Maybe someone will take it before me but it was pretty random that I even stumbled across it... Thanks in advance for any input!

[rngrdanny22]

dictionary domains are usually good investments... it really depends on what word you're talking about... it's probably not taken for a reason!

[GDunit]

Thanks for the heads up. The dictionary reference was actually European so how does that affect it?

[Stian]

If it's not taken, then it's not worth squat (unless it receives traffic for some reason). That is a golden rule right there.

Now stop hand-registering names and instead spend some of your money buying names that have actual reseller value. Depending on your budget, try to buy names that are easy to liquidate (e.g. 3-character .coms, LLL.coms, LLL.nets, premium/pronounceable 4-letter .coms etc.).

[eeedc]

The value of dictionary words or all domain names, falls off steeply from the best names. Smart.com might be a low six figure name. Shrewd.com might be a low five figure name. SherwdEST.com would be a low four figure retail if it sells. You can't think ShrewdEST.com is almost as good as Smart.com so it's worth hundreds of thousands of dollars. Almost does not count. Likewise, three letter names sell for thousands while random four or five letter names don't sell.

[GDunit]

Thank you... very good input from everyone, I truly appreciate the insight!

[katherine]

Which language is it ?
Often keywords are taken in the ccTLD(s) that matches the language, but could be available in .com.
For example, Dutch keywords are worth considerably less in .com than in .nl, and to some extent, .be.

[nothing0829]

hello ,, I am niki

[URLtrader]

What is the CPC ? Are there advertisers spending money for the keyword ?

I would register it based on answers to my above questions.