what is RPM? - DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

**flybuzz** · 08-21-2006, 11:55 AM

Looked around for a while didnt' find it. Thanks.

**GT Web** · 08-21-2006, 12:03 PM

Revenue Per Million

Basically, the money you make for each 1000 visitors.

**think** · 08-21-2006, 12:06 PM

RPM = rate per thousand uniques

In other words how much you are getting paid per thousand unique visitors.

Example: You send 100 unique visiters to a pay per click advertising site and 10 visitors click thru an ad.

The PPC company pays you $.10 for each of the 10 clicks equalling $1.00 for your 100 visitors.

Based on a thousand unique visitors you should get 100 clicks. 100 clicks at $.10 per click would be $10.00.

So your estimated RPM (Rate per thousand unique visitors)would be $10.00.

This is just an exmple.

I hope this helps.

**NavySeals91** · 08-21-2006, 12:57 PM

Rotations per minute

Banned: denny007 · 08-21-2006, 01:14 PM

Revolutions Per Minute – The number of times that an object completes a 360 degree revolution in one minute. Used to set the spindle speed for a cutting tool or part. When used in relation to hard disk technology, the abbreviation rpm (revolutions per minute), signifies the spin speed of a drive's data-storing magnetic platters. When used in relation to domainnames it means Revenue per thousand visitors (M in latin = 1000). Also RPM Package Manager (originally called "Red Hat Package Manager")

**Paul_Kuhn** · 08-21-2006, 05:28 PM

Quote:

Originally Posted by think

RPM = rate per thousand uniques
In other words how much you are getting paid per thousand unique visitors.
Example: You send 100 unique visiters to a pay per click advertising site and 10 visitors click thru an ad.
The PPC company pays you $.10 for each of the 10 clicks equalling $1.00 for your 100 visitors.
Based on a thousand unique visitors you should get 100 clicks. 100 clicks at $.10 per click would be $10.00.
So your estimated RPM (Rate per thousand unique visitors)would be $10.00.
This is just an exmple.
I hope this helps.

I agreed until I saw this in my namedrive account:
1 domain
1 view
1 click
CTR 100%
Avg PPC 0.11
RPM 114.70

so, how do you explain this?
*curious*

Ahoi!

**think** · 08-21-2006, 05:41 PM

Quote:

Originally Posted by Paul_Kuhn

I agreed until I saw this in my namedrive account:
1 domain
1 view
1 click
CTR 100%
Avg PPC 0.11
RPM 114.70

so, how do you explain this?
*curious*

Ahoi!

The average PPC is $.11 (There must be a fraction of a cent rounded down that is not shown)

If one click = 11 cents , then 1000 clicks = $110.00 (This is close to your RPM of $114.70. My guess is the fraction of a cent not shown in AVG PPC would make up the small difference of $4.70 per thousand uniques.)

Best wishes,

C.T. Kirkpatrick

aka: Think

**biggedon** · 08-21-2006, 07:05 PM

Quote:

Originally Posted by think

The average PPC is $.11 (There must be a fraction of a cent rounded down that is not shown)

If one click = 11 cents , then 1000 clicks = $110.00 (This is close to your RPM of $114.70. My guess is the fraction of a cent not shown in AVG PPC would make up the small difference of $4.70 per thousand uniques.)

Best wishes,

C.T. Kirkpatrick

aka: Think

agree, but it's really just an estimation based on the traffic trend for that particular domain. it varies based on the ppc rate

**think** · 08-21-2006, 07:14 PM

Quote:

Originally Posted by biggedon

agree, but it's really just an estimation based on the traffic trend for that particular domain. it varies based on the ppc rate

True. I forgot about the fluctuating prices paid by companies for clicks.The price fluctuates as companies "bid" for placement in the pay per click ads.

Thanks for that input Biggedon.