Parked major drop in estimated rev.

**actnow** · 08-25-2008, 07:51 PM

Over the years, I have noticed that every 6 hours in delay in posting the estimate revenue to actual, reduce my revenue by xx%.

And, whenever it goes for a couple days, they really put it to you.

Percentage decrease for the past 3 days. Est. to actual.
friday 11% decrease.
Sat. 63% decrease.
Sunday 35% decrease.

Ironically, TZ went up for the past 3 days.
I assume TZ and PK use the same secondary suppliers.
I guess TZ absorbs the difference from est. to actual when there is a delay from the secondary supplier.
Whereas, PK ???

All of this on the back of the major decrease in revenue for the past 3 months, not traffic.

I had 2 people contact me tonight asking if my PK numbers also went down.
So, I know it is not just me.

What percentages are others seeing?

**NameGuy** · 08-25-2008, 08:09 PM

Friday 5% increase.
Sat. 10% increase.
Sunday 7% decrease.

**Donny Simonton** · 08-25-2008, 09:11 PM

actnow - Actually us and TrafficZ do have different secondary providers. We have 15 providers today. I can't see all of the data yet as it's not available to me right now, but on Friday we were down 2% from the previous Friday, but up 5% from the Friday before. So I'm not seeing anything out of the ordinary right now.

Donny

**south** · 08-25-2008, 09:12 PM

Argh - had what was almost a $6 click a couple days ago turn into a .57 click today. I suspect Donny was fighting for it though. Oh well, developed the site over the weekend, put it online instead.

**actnow** · 08-26-2008, 07:59 AM

Originally Posted by NameGuy

Friday 5% increase.
Sat. 10% increase.
Sunday 7% decrease.

Are you guessing?

Or, are you basing your stats on actual data that was supplied by Parked
while it was sitting in estimate?

I know from experience that when Parked is delayed (6 hours to days) in posting
actual revenue from posted estimated revenue, the revenue is going to drop.

So, I always capture the data just so I can see how much it drops.
And, what has always confused me is why - longer the delay more drastic the drop.

**tonyfloyd** · 08-26-2008, 08:03 AM

35% decrease avg for all 3 days......

and had car insurance clicks come in at $5+ on Sat....and 7cents on Sunday???

unreal....drives me nuts...cant explain it....but what is one to do other than just accept it for what it is......

**Donny Simonton** · 08-26-2008, 08:14 AM

I can tell you that overall our estimates are higher than the final numbers 65% of the time. But that's overall not on an account level.

Tony - Not a single one of those clicks on Sunday was from the US. On Saturday about 75% was from the US.

Donny

**tonyfloyd** · 08-26-2008, 08:27 AM

Originally Posted by donsimon

I can tell you that overall our estimates are higher than the final numbers 65% of the time. But that's overall not on an account level.

Tony - Not a single one of those clicks on Sunday was from the US. On Saturday about 75% was from the US.

Donny

really??.....i guess that explains it....how can i see those traffic stats?...the stats we see are a 5-day avg right?

**Donny Simonton** · 08-26-2008, 08:58 AM

Today the traffic analysis is the past 5 days of finalized raw data. We are working on the ability to see the information on a daily basis now.

Donny

**Acro** · 08-26-2008, 09:26 AM

Donny, maybe the Parked programmers can offer some consultation to sedo. Their lax security is causing some waves in the industry. Releasing new features without regard to the privacy of the sellers, while leaving data wide open to data miners.

**Donny Simonton** · 08-26-2008, 10:36 AM

I wish we could offer some help. As a programmer I do understand what they are trying to do. They are being lazy, been there many times. I would think they could easily change it to a md5 hash of the id + the domain or something similiar. Something that can not be reversed.

I think until they lock it down, I might curl their site a few times.

What's that url?

Donny

**NameGuy** · 08-26-2008, 10:43 AM

Originally Posted by actnow

Are you guessing?

No, was calculated. But to be honest it usually goes down 5-15%. I took a 60% hit one day a few weeks ago and it stung so I understand your frustration.

**Acro** · 08-26-2008, 12:06 PM

Originally Posted by donsimon

I wish we could offer some help. As a programmer I do understand what they are trying to do. They are being lazy, been there many times. I would think they could easily change it to a md5 hash of the id + the domain or something similiar. Something that can not be reversed.

I think until they lock it down, I might curl their site a few times.

What's that url?

Donny

Looks like the heat brought some results