Server.com

[brunnock]

Thank you for your opinions.

Sean Brunnock

[sdsinc]

Hell of a name for hosting/data center business.
2$$,$$$ IMO

[Onward]

Great name...regged in 1994...looks like it gets mid to high xxxx's hits a day.

I'd say 300-400k

If you want to sell it right away...put it in the Orlando TRAFFIC auction...

[brunnock]

I suppose that I should point out that we have received several offers for $500,000 and one for $600,000.

I thought these were low since Computer.com sold for $2 million and Software.com for $3 million.

[Onward]

Originally Posted by brunnock

I suppose that I should point out that we have received several offers for $500,000 and one for $600,000.

I thought these were low since Computer.com sold for $2 million and Software.com for $3 million.

My eval of 3-400k is a reseller price.

If you already have multiple mid xxx,xxx offers - the Traffic Auction is the way to go here...get end users bidding against each other and you may get a 7 figure sale.

[Yum]

1M and more.

[Acro]

How much traffic does it get?

[brunnock]

I'm guessing about 1,000 type-ins per day and 5-8,000 misdirects. Over the years, lots of companies have used "Server.com" as a generic example of a domain name. Microsoft was the worst.

[smashfactory]

Originally Posted by brunnock

I suppose that I should point out that we have received several offers for $500,000 and one for $600,000.

I thought these were low since Computer.com sold for $2 million and Software.com for $3 million.

fab name no doubt- but software and computer are a bit more broad ended names than server. dont know if you will see 2 or 3 mil.

[Acro]

Originally Posted by brunnock

I'm guessing about 1,000 type-ins per day and 5-8,000 misdirects. Over the years, lots of companies have used "Server.com" as a generic example of a domain name. Microsoft was the worst.

So it's 6k to 9k uniques per day? Since it's a parked page it should be making a good amount of money from all this traffic.

Let assume 50% conversion rate - 3k to 4.5k clicks at a PPC range of $0.10 to $0.30

That's $300 to $450 per day - about $100k to $160k per year just with PPC ads on the low end - or $900 to $1,350 per day on the high end - about $320k to almost $500k per year on the high end of the PPC range.

Adjust these figures accordingly if the conversion rate is less than 50%

I see why you'd want to seek offers beyond the $500k range. Your target buyer should be a corporation that'd invest in the brand name (much like the Fund.com story) and probably not a big traffic monetizer. This way you can probably get into the 7 figure range.

[pcproffenno]

I would keep this one until someone offered me at least a mill $. If it has good traffic as well, it might even go beyond that.

[namelayer]

Your numbers look good Acro, however, I have experienced clicks with hosting keywords in the $1.50 to $2.00 RPC range. Even with server type keywords are paying a little higher.
7 figures

[dominator]

Obviously Computer.com did not receive 2M offers earlier, so you have to wait, or to accept existing offers...

[Acro]

Originally Posted by namelayer

Your numbers look good Acro, however, I have experienced clicks with hosting keywords in the $1.50 to $2.00 RPC range. Even with server type keywords are paying a little higher.
7 figures

I don't doubt that but on average and over long term parking, the PPC drops.
The longer you have results for a parked domain, the better you can deduce its parking revenue potential.

[acronym007]

7 Figures minimum. You might even be able to cultivate those other offers into the offer you want by using some great sales skills. Unless you know the buyers personally you may never know how deep their pockets are. Great name!

[PREDATOR]

Originally Posted by brunnock

I suppose that I should point out that we have received several offers for $500,000 and one for $600,000.

I thought these were low since Computer.com sold for $2 million and Software.com for $3 million.

think those offers are about right.
nice name

[Find A Date]

No less than 1-2 million $$$ end user.


Robert

[CyrusL]

Originally Posted by Acroplex

Adjust these figures accordingly if the conversion rate is less than 50%

I think you're mixing up conversion rate and click through rate.

[Acro]

Correct, I was referring to CTR.

[hugegrowth]

It would also make a great site for the waitor/waitressing profession