I picked up zappos.mx. It's probably not worth more than the registration fee, but I am curious if anyone feels it has any value.

I did get the basic appraisal, and the GoDaddy.com certified appraisal, and the figures are higher than I believe it is worth in the real world.

Any views on the value of zappos.mx and/or ways to best maximize this name?

Amazon.com owns zappos.com now, and zappos is a generic word in Spanish - thus my reason in even bothering to buy a mx domain name.

Thanks for any thoughts, feedback, ideas. Todd