** $12.6 BILLION revenue, Fidelity Investments markets Fidelity.mobi for iPhone **

[Vision]

BIG find by Gemulder and our man, DOCcom!

As far as which devices to target, Fidelity CEO, Ferra says he's a fan of Apple's iPhone. "The iPhone ... has been a tremendous positive for the industry by making people think differently about what the phone really is to them," he relates. [Ed. note: Fidelity has built an interface to the iPhone that can be viewed at www.fidelity.mobi.] "People are truly starting to recognize that the phone can convey a whole wealth of information. The cell phone needs to have a new name because it has so many other things built into it."

One lesson that Fidelity has learned through its mobile experience, according to Ferra, is that how information is delivered is more important than what is delivered. "In the early stages, everyone thought content was king in the mobile space -- that meant that you needed to get a lot of content on devices," he says. "Now there's been a shift and context is king -- you have to appreciate how the customer is using the [mobile] device."

Here is the full article:
http://www.wallstreetandtech.com/sto...4802142&pgno=1

Like I & others have stated....it's about consumer choice.

So it makes a lot of sense to have the choice between Fidelity.com and Fidelity.mobi

Fidelity.com is still available to all - including those mobile users (presumably with time to kill) who really *do* want to read about Warren Buffet's childhood Omaha home, learn about the Jack Welchs' keys to success or obtain very detailed investment guidance

But Fidelity.mobi provides an efficient, simple, well-crafted set of only stock quotes and headlines relevant to the user's very specific mobile usage context.

-Michael

[Gerry]

Why does Fidelity Investments care about Gen X and Gen Y? "They're our future," says Joe Ferra, chief wireless officer at the firm, which targets the demographic with a Fidelity Anywhere product that provides many of the features of Fidelity.com over a mobile device.

What a loser. It is only doing this because it is dying.

Fidelity Facts(purposely made in small type as no one wants to read this).

Fidelity Investments Corporate Fact Sheet
Total number of mutual funds 393* 427*


Fidelity is the largest mutual fund company in the United States and is one of the world's largest providers of financial services for more than 23 million individuals.

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Customer assets at Fidelity total more than $3.3 trillion as of September 30, 2007, including managed assets of $1.5 trillion and an additional $1.8 trillion for which Fidelity performs recordkeeping and other administrative services.

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Fidelity is the nation's No. 1 provider of 401(k) retirement savings plans and a leading provider of 403(b) retirement plans for not-for-profit institutions.2 Through its Workplace Services offering, Fidelity Investments provides human resources administration and employee benefits services to retirement, pension, health and welfare, payroll, and stock plans.

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Investment management services are provided through investment professionals at financial institutions nationwide, including wirehouses, regional and independent broker/dealers, banks, trust companies and insurance companies. The company offers a comprehensive line of investment management products and services such as the Fidelity Advisor family of mutual funds.

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Independent Advisors are provided one-stop access to a flexible, open technology environment, specialized wealth management investments and services, extensive practice management resources, and fully-integrated brokerage and custody services.

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Fidelity offers broker/dealers clearing and execution products and integrated productivity tools to help them enhance firm profitability, drive business growth and forge deeper customer relationships. Fidelity also offers a leading online brokerage platform, compliance support, middle-office outsourcing, consolidated recordkeeping tools, fee-based solutions, and retirement and high-net-worth products, all supported by a unique relationship management tool.

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The firm serves retail customers by phone and through its 119 Investor Centers around the country. In Q3 2007, Fidelity handled an average of more than 240,000 phone calls per business day from retail and institutional clients. Fidelity's Web sites handle an average of about 2.4 million contacts a day in Q3 2007.

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Headquartered in Boston, Fidelity employs over 44,000 people with ten regional operations centers across the United States and Canada: Cincinnati, OH; Covington, KY.; Dallas, TX; Marlborough, MA; North Carolina; Merrimack, NH; New York/New Jersey; Salt Lake City, UT; Smithfield, RI; Jacksonville, FL and Toronto, Canada.
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LIVE! FUX.MOBI, En-Route.mobi, SDCA.mobi...San Diego search & surf reports. Surf's Up! on .mobi

Vision http://www.addemoticons.com/emoticon...ticons0421.gif Doc Com