Cell phone advertising expected to top $1.5 billion in 2007

[9888]

Interesting article here on adds on cellphones

http://www.sj-r.com/sections/news/stories/98276.asp

"“Advertising has dominated the first two screens, television and the Internet. It’s natural that the next screen of advertising monetization is going to be the mobile screen,” said Craig Hagopian, co-chief executive and president of V-Enable, the San Diego maker of a voice-activated directory assistance service for cell phones to be available early next year.

In 2007, cell phone ad revenue is expected to double to $1.5 billion, according to The Shosteck Group, a market research firm in Silver Spring, Md. Worldwide spending on cell phone advertising could reach more than $11 billion annually by 2011..."

[sags]

I can see a future where companies use the customers cellphone and the companies .mobi website in conjunction with each other to run contests or issue money saving coupons and it would save them a lot of money eliminating paper coupons etc. For example, lets say that McDonalds is running a buy one Big Mac and get one free deal. Traditionally, they print millions of colour coupons and have them inserted into newspapers. A consumer cuts them out and takes them into the store where they must be handled by staff. Using their .mobi website, they could simply have the person call up a barcoded coupon on their cellphone and scan it. The purpose of the McDonald promotion is to get people into their stores, not spend a lot of money on coupons. The wireless future will change things in ways we haven't even comprehended yet.

[akaning3]

I so agree with you. This is all too new and we have no idea what it will do, but it looks good.:greenyes: