**dotMOBI adds world-class talent to their roster hires VeriSign VP & ESPN Mobile VP

[Vision]

dotMobi Strengthens Senior Management Team with Appointment of Two Senior Executives
Posted : Wed, 12 Sep 2007 16:14:00 GMT
Author : dotMobi

DUBLIN, Ireland and WASHINGTON, Sept. 12 --

dotMobi, the consortium behind the only Internet address created specifically for mobile phones, has appointed Trey Harvin, longtime Internet and technology veteran, as CEO of dotMobi and David Ryder as VP of Marketing and Sales. In their respective roles, Harvin and Ryder will be charged with building on the success of dotMobi to date and taking the company forward with more innovative products for expanding the use of the mobile web.

Over the past year, Dublin-based dotMobi has launched its developer portal and associated tools -- dev.mobi, site.mobi and ready.mobi -- and has also seen approximately 700,000 .mobi domains registered.

With more than three million indexed pages of dotMobi content currently available, the world's biggest brands including BMW, The Sun newspaper, Disney, Paramount, Maxim magazine, Ferrari, Rolls Royce, Microsoft and Google have launched .mobi sites, prompting .mobi development in key industry sectors such as travel, media, real estate, automobiles and entertainment.

"With this strong foundation, dotMobi is entering a new and exciting growth phase," said Trey Harvin, CEO of dotMobi. "In the next two quarters we will focus on growing mobile services for the development community and the enterprise with the launch of key products such as the our device database and search services."

Neil Edwards, who was the founding CEO of dotMobi and who grew the company from a fledgling concern to a vital part of the mobile Web infrastructure, will pursue opportunities closer to his family in the United States.

Jerry Easom, Chairman of the dotMobi Board, said, "On behalf of the Board, I thank Neil for his strong efforts in bringing dotMobi to life. Over the past two years, he has worked closely with the 14 investor members of the Board to create a simple way for consumers around the world to find and access content on their mobile phones. His work has helped grow the global use of mobile Internet significantly. We are also happy to welcome Trey Harvin and David Ryder to the senior management team to continue the good work."

Harvin will assume responsibilities as CEO immediately, having worked closely with Edwards to ensure a smooth transition. Among his initial projects will be a launch of an open database service designed to assist developers in building mobile content and a new, leading-edge mobile content database.

Harvin, previously a senior executive and management consultant at several wireless and Internet start-up technology companies, served as Vice President of Business Operations at leading internet company VeriSign. He also was Vice President of Product Development at Network Solutions as well as Network Solutions' Chief of Staff.

Ryder has extensive mobile experience as VP Operations and Sales of the ESPN Mobile division as well as several senior management roles at British Telecom, specializing in Marketing, Product Development and Technology across fixed, mobile and Internet.


About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the- go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi/ . Visit the dotMobi blog at http://blog.mobi/ .

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi

Sasha Manners
Edelman Europe for dotMobi
+ 44-207-344-1504
sasha.manner@edelman.com

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

dotMobi