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Thanks to Seanboy for sending this link to me.
http://blogs.zdnet.com/micro-markets/?p=1093
A couple of points to make:
First, you don't have to hate mobi for it to co-exist with the current internet format.
Second, you don't have to love mobi for it to co-exist with the current internet format.
Fox News Mobile is a key component of the Fox News Digital strategy: “Now you can take your Fox News with you wherever you go,” Fox proudly offers.
How does Fox News enable a “Fox on the go” strategy? I spoke with Jeremy Steinberg, VP, Digital Media Sales & Business Development, Fox News, to find out.
Mobile advertising is “small today, huge tomorrow,” so predicts ABIresearch, a mobile devices and services research practice. The firm pegs total global 2006 advertising spend for marketing messages delivered via mobile phones at about $2 billion.
How “huge tomorrow”? The industry will experience double-digit growth rates, over the next five years, ABIresearch forecasts. One advertiser attraction of the mobile format is a “sensational performance” expectation, according to Ken Hyers of ABIresearch:
The typical click-through rate for a regular Internet banner ad is about 0.2%, while the rate for mobile banner ads is in the range of 2-3%.
Mobile web as "rich platform for content and advertising" is also the conclusion of just released research from the Online Publishers Association. According to its "Going Mobile" report, “Consumers are watching mobile web ads and acting on them.” Key findings resulting from 6,000 interviews conducted in the U.S., the U.K., France, Italy, Spain and Germany:
76% of all consumers in the U.S. and Western Europe have access to the Web on their mobile device, and one third, 32%, use it,
Among those with mobile access, the U.K. leads in usage, 54%, followed by the U.S. and Italy, both at 41%,
Eighteen percent internationally expect to spend more time in 2007 on the mobile Web; the U.S. leads the way with 25%, followed by Italy, 22% and the U.K. 20%,
Of those without mobile Web access, 41% expect to have it on their next mobile device.
OPA president Pam Horan on the “passion for mobile content”:
It is particularly high among consumers of some key content types including weather, sports, news and stock quotes. It's revealing to see that PC Internet brands are transferring their equity to the mobile Web. Many consumers frequent the same sites on their Mobile Web that they visit on their PC.
Perhaps revealing, but not news to Fox News!
Steinberg told me Fox News has a three-prong mobile media strategy designed to enable “taking your Fox News with you wherever you go, even with the most basic of mobile phones”:
1) Mobile Internet
2) Audio Feeds
3) Made-for-Mobile Video
Fox News on the Mobile Internet: foxnews.mobi
Free to-the-consumer scaled down version of Foxnews.com optimized, by phone, for the latest Fox news on the go.
Live Audio Feeds of Fox News
Dial #FOXN on a mobile phone for a live audio feed of whatever is playing on TV at that particular moment. On Cingular, the service is $2.99 a month; Service available on other providers “for the listening soon.”
Made-For-Mobile Fox News Video
Sprint, video-ready phones: Live TV; FOX News Channel live on the phone.
Cingular Video, 3G phones: On Demand Clips; Fox News and opinion videos plus Fox made-for-mobile content.
Amp’d Mobile: Live TV; FOX News Channel live on the phone. On Demand Clips — Fox News and opinion videos plus Fox made-for-mobile content.
The Fox News three prong mobile media strategy is designed to develop a multi-format footprint serving diverse consumers via varied delivery mechanisms.
Steinberg is confident in the future growth opportunities in mobile advertising and is currently working with The Royal Bank of Scotland on a mobile banner campaign at foxnews.mobi.
To optimize fulfillment of advertiser campaigns at foxnews.mobi, Fox News is using Third Screen Media’s Web-based mobile ad management and delivery platform, MADX for Publishers.
According to Third Screen, MADX supports:
Inventory showcase for advertisers and agencies,
Rapid response to RFPs,
On-demand sales and inventory forecasting,
Maximization of revenue opportunities,
Automated campaign traffic and serving reports.
The Third Screen Media tag line is “Opportunity doesn’t knock, it rings.”
Opportunity is also ringing for Fox News Mobile, and its advertisers
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
FANTASTIC!!!!!!!!!
The MOBI news of 2007!!!
I Love the FoxNews MOBI logo too....
What say you Maroulis, Labrocca, Acroplex, Fearful, sdsinc and all the elite members of the modern day Flat Earth Society (aka MobiHater Club)
NBA.mobi, StateFarm.mobi, AllState.mobi, BMW.mobi, UniversalChannel.mobi, RollsRoyce.mobi, FoxNews.mobi and several others......
Last edited by Vision; 03-12-2007 at 12:48 PM.
"Great spirits have always encountered violent opposition from mediocre minds."
-Albert Einstein
Shows you how ignorant conservative media is about how the system works; if indeed .mobi were groundbreaking, MSNBC would have launched it.
Is FauxNews.mobi taken yet?
lol
Nothing is flatter than the stupidity of .mobi fanbois.Originally Posted by Vision
.mobi sucks! For the following reason, .com
I'm buying credit, banking, loan, insurance related generics in .com, .net, .org with high search volumes/traffic. Will consider typos too! - PLEASE PM with name, info, & asking price!
Check out the feeding URL:
http://wap.foxnews.proteus.com
LMAO, it's a .com
Holy hype Batman - there goes the hype meter again.
I see some large American companies are now using .ca domains - maybe I should make a new thread about that and claim how this is going to make .ca domains skyrocket and prove to the world that .ca is the greatest...
Zombie Movie Bong of the Dead - Get it on DVD or via Digital Download Today! ~ "This is a sure winner." - Tommy Chong
Acro, you can do better than that.
im not sure how large of crowd will be rebelling against typing foxnews.mobi as opposed to wap.foxnews.proteus.com
The point is, FoxNews.mobi is simply a URL forward. It's actually 1 letter longer than typing FoxNews.com and their content would then be delivered to mobile phones accordingly.
Hell, I can write better PR than this.
Fantabulous!@#$~!@!@@
ugh
Re: FOXnews.mobi JUST ANNOUNCED!
Boys...Girls.
May I remind you that I asked for calm and cool heads.
This is domain news.
As stated, a couple of points to make:
First, you don't have to hate mobi for it to co-exist with the current internet format.
Second, you don't have to love mobi for it to co-exist with the current internet format.
Can we please wait until the recess bell rings and then y'all can go outside and get it out of your system?
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
the point is the content is on the .com not the .mobi as it is simply a redirect
really? who? you have to have a canadian presense to buy .ca domains.
MSNBC seems like they will be launching MSNBC.mobi ......
Domain ID31487-MOBI
Domain Name:MSNBC.MOBI
Created On:12-Jun-2006 14:02:39 UTC
Last Updated On:05-Jan-2007 15:38:14 UTC
Expiration Date:12-Jun-2008 14:02:39 UTC
Trademark Name:MSNBC
Trademark Country:US
Trademark Number:2139261
Date Trademark Applied For:1998-02-24
Date Trademark Registered:1998-02-24
Sponsoring Registrar:Encirca, Inc. (455)
Created by Registrar:Encirca, Inc. (455)
Last Updated by Registrar:Encirca, Inc. (455)
Status:OK
Registrant ID:MSNBCCABLELLC
Registrant Name:MSNBC Cable L.L.C.
Registrant Organization:MSNBC Cable L.L.C.
Registrant Street1:30 Rockefeller Plaza
Registrant City:New York
Registrant State/Province:NY
Registrant Postal Code:10112
Registrant Country:US
Registrant Phone:+1.4258828080
Registrant Email:domains@microsoft.com
Admin ID:MICROSOFTCORPORA
Admin Name:Microsoft Corporation
Admin Organization:Microsoft Corporation
Admin Street1:1 Microsoft Way
Admin City:Redmond
"Great spirits have always encountered violent opposition from mediocre minds."
-Albert Einstein
alot of companies register their name in all tlds to prevent cybersquattingMSNBC seems like they will be launching MSNBC.mobi ......
Domain ID
Domain Name:MSNBC.MOBI
Created On:12-Jun-2006 14:02:39 UTC
Last Updated On:05-Jan-2007 15:38:14 UTC
Expiration Date:12-Jun-2008 14:02:39 UTC
Trademark Name:MSNBC
Trademark Country:US
Trademark Number:2139261
Date Trademark Applied For:1998-02-24
Date Trademark Registered:1998-02-24
Sponsoring Registrar:Encirca, Inc. (455)
Created by Registrar:Encirca, Inc. (455)
Last Updated by Registrar:Encirca, Inc. (455)
Status:OK
Registrant ID:MSNBCCABLELLC
Registrant Name:MSNBC Cable L.L.C.
Registrant Organization:MSNBC Cable L.L.C.
Registrant Street1:30 Rockefeller Plaza
Registrant City:New York
Registrant State/Province:NY
Registrant Postal Code:10112
Registrant Country:US
Registrant Phone:+1.4258828080
Registrant Email:domains@microsoft.com
Admin ID:MICROSOFTCORPORA
Admin Name:Microsoft Corporation
Admin Organization:Microsoft Corporation
Admin Street1:1 Microsoft Way
Admin City:Redmond
Very significant since the Fox News logo also includes .mobi.
'Those who stand for nothing fall for anything' - Alexander Hamilton in 1978
one thing is for sure, if MSNBC doesnt launch a .mobi that will be kinda silly with Microsoft being one of the "sponsors" and foxnews.mobi already being active..
which ones pl??
... and this is the best part. HUGE promotion of .mobi.
DUPA
dupa.com
dupa.pl
Last edited by muris; 03-12-2007 at 03:08 PM. Reason: Automerged Doublepost
com net mobi org tv
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