.mobi Developers and Lovers - Tell Me About This

**sashas** · 02-03-2008, 11:01 PM

Originally Posted by think

Obviously you had your mind made up before asking the question. You consider that there is no difference in the type of things people will search for by mobile device and PC and the ways they search will be the same as well. So you have answered your own question based on the criteria you have chosen.

From your response this is the criteria you seem to be laying out:

1. Mobile searchers are looking for the same information as PC searchers.

2. ALL Com owners and other TLDs WILL make sites that detect mobile devices and won't tie up the users bandwidth and time on the cellphone.

3. People don't like searching on a mobile phone because it CURRENTLY lacks the quality of PC search and this isn't going to change.

4. People can't do things to make mobile search more friendly (like audio based information and pay per call options) for a mobile user and must use the same formats as a PC search.

You might want to rethink all of these points of view or just stick to the other TLDs as Dot Mobi will fail based on the criteria above. If you think the bulk of the people looking for your site and information will be on PCs then by all means just stick to a Dot com and do the wurfl redirect. If you think many people will look for the information you have will come from the emerging mobile internet then you might want to invest in a good Mobi. I don't know what else to tell you.

Wishing you peace and prosperity,

C.T Kirkpatrick

aka: Think

You got my question entirely wrong.

Lets say you have a Forex website on Forex.mobi. You provide real time currency prices on it, something that could work very well on a mobile.

But now you also want to provide this information AND much more to the PC audience. So you make a larger, much more informative site for them.

Now when people type in Forex.mobi ontheir PCs, you use browser auto detection and take them to the full fledged website designed for the PC.

Thats all cool.

But what if you do it the other way? What if you build the website on ForexMarket.com - a full fledged, large website for the PC - and then when people type in ForexMarket.com into their mobile phone browser, you use auto detection and take them to a much smaller website offering real time forex rates - just what the original Forex.mobi was doing.

You're offering different content to the different audience. The only difference lies in what market you're using as the base.

To me, it makes much more logical sense to target the larger PC market and THEN target the smaller mobile market. You'll still offer them different content relevant to their interface, but you'll just be using the .com and the PC market as your base rather than a .mobi and the mobile market.

Lets look at this way. If the market were to be represented as a pyramid with the PC users forming the large base and the mobile users forming the much smaller top, it would be much better to start from the ground up and target the base and then target the top.

If you think many people will look for the information you have will come from the emerging mobile internet then you might want to invest in a good Mobi. I don't know what else to tell you.

I've said this before. I'm referring to a case when you own the .mobi and NOT the .com.

**RustyK** · 02-03-2008, 11:40 PM

Maybe this wiki will answer all of your questions and if not carry on. As for me, I'd go where the big boys go.

**Fearless** · 02-03-2008, 11:46 PM

Originally Posted by BuyAuthority

Maybe this wiki will answer all of your questions and if not carry on. As for me, I'd go where the big boys go.

Have you typed in the biggest boys google.mobi or microsoft.mobi? The biggest boys haven't gone anywhere.

**Gerry** · 02-03-2008, 11:51 PM

and pay particular attention to the proposed section.

I have been warning everyone about this.

There is a huge movement to create gcTLD's (Global city).

This is one huge farce. The people backing it and pushing this effort are doing so to the immigrant population. Their basis for necessity are all the good names are gone. Isn't that a shame.

In every extension? Hell no.

Of course, those that are giving the speeches have also signed up to manage the domain extension.

They are going into communities with large immigrant populations, giving speeches and such and convincing them that the only way the can do business on line is to sign a petition. THIS, in my opinion, is a huge scam.

Plus, ICANN has decreased the price for becoming a registrar and TLD's.

PLUS, the may get their way by a sub domain to a current domain, such as .nyc.us. and ber.de.

Imagine thousands more extensions.

So you want to make money? Start you own petition.

Or concentrate on putting down such nonsense before it gets started.

**jasdon11** · 02-04-2008, 03:14 AM

Originally Posted by Fearless

Everything with mobi tld seems to be "you just wait". Once mobi tld dumps the rest of the keyword mobis they held back and they see a very poor renewal rate, they won't waste money doing all these things we're supposed to just wait for.

All mine will be auto-renewed.

Originally Posted by Poker

If I were investing in anything I would consider it "positive" advice when someone with experience and no vested interest in my activity offered their advice.

Who would that be then in this case?

**think** · 02-04-2008, 07:03 AM

Originally Posted by sashas

You got my question entirely wrong.

Lets say you have a Forex website on Forex.mobi. You provide real time currency prices on it, something that could work very well on a mobile.

But now you also want to provide this information AND much more to the PC audience. So you make a larger, much more informative site for them.

Now when people type in Forex.mobi ontheir PCs, you use browser auto detection and take them to the full fledged website designed for the PC.

Thats all cool.

But what if you do it the other way? What if you build the website on ForexMarket.com - a full fledged, large website for the PC - and then when people type in ForexMarket.com into their mobile phone browser, you use auto detection and take them to a much smaller website offering real time forex rates - just what the original Forex.mobi was doing.

You're offering different content to the different audience. The only difference lies in what market you're using as the base.

To me, it makes much more logical sense to target the larger PC market and THEN target the smaller mobile market. You'll still offer them different content relevant to their interface, but you'll just be using the .com and the PC market as your base rather than a .mobi and the mobile market.

Lets look at this way. If the market were to be represented as a pyramid with the PC users forming the large base and the mobile users forming the much smaller top, it would be much better to start from the ground up and target the base and then target the top.

I've said this before. I'm referring to a case when you own the .mobi and NOT the .com.

Sashas,

I'm sorry I misunderstood the basis of your question. I hope this is more to your point.

If one can afford the Dot Com and their majority of sales and eyeballs come from the PC internet it makes sense to BRAND on Dot Com. But if you can't afford a premium , short and sweet Dot com and/or you are more interested in meeting the needs of a search that better fits mobile search criteria you might consider a Dot Mobi. Mobi is designated for mobile search and one might find a shorter more memorable url for less money if it works for your business model.

I haven't quit buying Dot Com and when I have an opportunity to own both the Com and the Mobi I try to make this happen. In other circumstances I own a Dot com that although fitting for the subject is very long. For example, I own LawEnforcementForum.com. The name is memorable and fits my business plan. However, I also want to make it accessible by mobile device and had the opportunity to pick up LEF.mobi. LEF.com wasn't an option first because another company is using it and it would be very expensive if it was.

Another example. I own Bars.mobi and hope to gradually develop the site into a place for people to find bars when they are new to town and are searching by a mobile device. Bars.com is already owned and is a resource site for bartenders and the bar industry. Both sites will serve a purpose but with very different customers and objectives. Both sites are short and easy to remember. It just comes down to who is searching for what and how are they searching for it.

Mobile search is just beginning to take form so yes, currently mobile search is very small in comparison to PC search. This is rapidly changing though and what, how, and why people are using mobile search is very different than PC based search. Mobile search will not replace the need for PC search. It only adds options to search for new information based on the needs of the mobile user as well as provide another medium for searching existing information and sites while being on the go.