There are no longer any legitimate arguments against .mobi.
Forget protecting their brand. If Disney wanted to protect the brand High School Musical 2, the would have regged HSM2.com. But they did not. The registered and promoted HSM2.mobi on the television.
If Bank of America wanted to simply redirect BofA.mobi to BankofAmerica.com, they would not have spent millions of dollars on in house signage and placards and fliers presenting BofA.mobi to their clients. Nor would they have created an Olympic promotional television spot featuring American Kayaker Brett Hyle and BofA.mobi.
To continue to say it won't work and will not work and is not needed is foolish at best. The members of this forum do not sit on the boards of the Fortune 500, 100, or Fortune 50 companies making marketing decisions. Decisions that are not only based on their current customer demographics but on the simple premise...
what can we do to add service and value to our current customers and how do we attract new customers.
There is no "brand protection". There is branding and marketing and market saturation with those brands. Market saturation involves the literal saturation of all marketing and media options, including the mobile internet.
Is the mobile internet on it's way? No. It is here.
What are people waiting for?
The argument that cell phones can auto detect is true. Why do we need .mobi if this can be done? Try your cell phone on BofA.mobi and BofA.com. Which is easier to navigate? Which is faster to load?
Companies and marketing people know that in order to keep someone's attention and keep them tuned into your site, you have on average 3-5 seconds. After that, your potential customer is gone.
And here's another piece of advice, which I am sure a great many of you are tired of hearing from me by now.
Actually, it is a question.
Guess what?
.mobi works on a PC and a mobile phone. With ease, fast loading, and low bandwidth usage.
Take a look at SDCA.mobi on the PC and your phone.
Why would anyone want to miss an opportunity like this? A chance to have your site on the PC and in your hand? Take the web with you.
The mobile internet is not coming. It is here.







Reply With Quote


Bookmarks