**UFC.mobi rumbles onto the mobile Web**

**Vision** · 12-28-2007, 09:17 PM

Get your fight on while on the move...

UFC.mobi

Thanks to the Big "C" Carlton for the catch!!

At UFC.com, sign up for their mobile services.

In turn, they text you the UFC.mobi link

The UFC broke the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue during 2006, surpassing WWE and boxing. UFC programming is now shown in 36 countries worldwide,[21] and the UFC plans to continue expanding internationally, running shows regularly in Canada and the United Kingdom, with an office established in the UK aimed to expand the European UFC audience.[22]

**carlton** · 12-29-2007, 06:53 AM

I noticed that UFC.mobi is indexed already in Google and Yahoo. MSN hasn't picked it up yet. A big fight airs tonight, 12/29. Will see if mobi gets the mention tonight.

**jasdon11** · 12-29-2007, 07:08 AM

Over $222,000,000 rev company DOES believe that .mobi is useful.

Some domainers say it isn't.

Bit of a mis-match, wouldn't you say?

**Gerry** · 12-29-2007, 07:35 AM

Ladies and gentlemen...

Let's get ready to

RUMMMMMMMMMMMMMMMBLE!

**gemsergio** · 12-29-2007, 10:20 AM

Oh God not again...

**carlton** · 12-30-2007, 07:31 AM

The UFC will announce further enhancements to UFC® Mobile in 2008.

For everything UFC®, visit UFC.com on the web or UFC.mobi on your mobile phone.

UFC Mobile Details - article

**namewaiter** · 12-30-2007, 08:40 AM

this is a real knock-out, as it's the perfect target audience and demographics for .mobi.

**domainah** · 12-30-2007, 10:55 AM

Originally Posted by jasdon11

Over $222,000,000 rev company DOES believe that .mobi is useful.

Some domainers say it isn't.

Bit of a mis-match, wouldn't you say?

Many 200 Billion Dollar Banks thought Enron was a good investment as well...
..its foolish to think that because some company's marketing department fell for .mobi means its a success.., I am not sure who is making the decisions in those companies, but I can assure you that this project does not have a positive NPV

**carlton** · 12-30-2007, 01:30 PM

Originally Posted by domainah

... its foolish to think that because some company's marketing department fell for .mobi means its a success...

I don't think anyone went that far.

It's as simple as the UFC wanted some content for mobile phone users. No need to negative spin that ... unless that's your thing.

**jasdon11** · 12-30-2007, 05:34 PM

Originally Posted by domainah

Many 200 Billion Dollar Banks thought Enron was a good investment as well...
..its foolish to think that because some company's marketing department fell for .mobi means its a success.., I am not sure who is making the decisions in those companies, but I can assure you that this project does not have a positive NPV

You're reading too much into what I wrote.

"Over $222,000,000 rev company DOES believe that .mobi is useful.

Some domainers say it isn't."

Just these words, without, deviating to marketing, Enron, investors, success etc.

**Vision** · 01-08-2008, 03:24 PM

UFC is now promoting UFC.mobi ...

http://www.ufc.com/index.cfm?fa=news.detail&gid=9340

ULTIMATE FIGHTING CHAMPIONSHIP® LAUNCHES UFC® MOBILELas Vegas, NV (USA) – The Ultimate Fighting Championship® (UFC®) organization today announced the launch of UFC® Mobile in the United States and Canada. UFC Mobile users (on wap-enabled phones) can access downloadable UFC Wallpapers, Video and Ringtones and receive updates regarding UFC events and news, as well as ticketing information.

The UFC worked with mobile services agency Saffron Digital to develop the mobile site.

“We went through our archives and selected some of the best fight footage and images in the UFC, and we are making all of it available through UFC Mobile,” said Dana White, UFC President. “For a sports fan, the UFC provides the perfect content for a mobile device.”

“UFC has some of the best content we have seen for distribution on mobile,” said Shashi Fernando, CEO Saffron Digital. “We are particularly proud to work with the UFC, and we are pleased to serve their vision for UFC Mobile through our platform.”

In addition to their mobile device, UFC fans can access UFC® Mobile via UFC.com. UFC® Mobile is also available off-portal by going directly to UFC.mobi .

Saffron Digital is developing further integration of UFC® Fight Club, a new phase that will enable exclusive advance ticket alerts, and create a more enhanced, seamless UFC mobile experience.

UFC Mobile will be launching in the United Kingdom in early January; and will be further distributed in other countries in 2008.

“Our fan base around the world is very interactive on their mobile phones and there is no other Sports brand that crosses language barriers like the UFC,” said White.

The UFC will announce further enhancements to UFC® Mobile in 2008.

For everything UFC®, visit UFC.com on the web or UFC.mobi on your mobile phone.