***Weather.mobi will be advertised on the The Weather Channel's PC based website***

[Vision]

August 14, 2007

Weather is #1 in USA

M:Metrics recently released a study that showed “weather” as the top genre of news and information accessed by mobile subscribers in the United States. And that was before the good news dotMobi issued this week about The Weather Channel becoming the first brand to secure rights to a premium .mobi domain via an RFP process. I’m sure that mobile users are now going to be visiting weather.mobi on a regular basis. The site is already live, looks terrific and works exactly as it should ... it’s a pleasure to use. Soon, it will be advertised on TWC’s PC-based site, so be on the lookout.

[PRED]

August 14, 2007

Weather is #1 in USA

M:Metrics recently released a study that showed “weather” as the top genre of news and information accessed by mobile subscribers in the United States. And that was before the good news dotMobi issued this week about The Weather Channel becoming the first brand to secure rights to a premium .mobi domain via an RFP process. I’m sure that mobile users are now going to be visiting weather.mobi on a regular basis. The site is already live, looks terrific and works exactly as it should ... it’s a pleasure to use. Soon, it will be advertised on TWC’s PC-based site, so be on the lookout.

By the way, another interesting part of that M:Metrics report is that sports information –- especially football / soccer -– is the number one choice of Europeans. Otherwise, the US and Europe are more or less on a par with what they visit; for example, “news” is in the number two spot in both the United States and Europe. As the mobile internet breaks outside of the walled gardens, I suspect you’ll be seeing more variety among the most visited mobile information. By the way, if you’re European, be sure to visit espn.mobi or kicker.mobi. The former is the well-known sports brand while the latter is a German-language site dedicated exclusively to football.

And before the questions come rolling in ... the other names that dotMobi made available under this inaugural process –- ringtones, news and sports –- will not be awarded right now. Although proposals were submitted for these domains, the focus on how they would be developed for content was not as strong as these names deserve. Like all of the domains on the dotMobi Premium Names list, they will be made available once again through an equitable distribution process. But in the meantime, be sure to bookmark weather.mobi on your mobiles.

- Vance Hedderel, Dir. of PR & Communications

Posted by dotMobi on August 14, 2007 at 07:10 PM in Featured

Here is the article link: http://dotmobi.typepad.com/dotmobi/2...r-is-1-in.html

wow! Thanks for sharing Michael! awesome
i would add rep, but we can't LOL!

Fantastic news. Wish they could do a deal with someone to get the other sites live ie: rfp process
I know they want high calibre applicants, but the more quality content out there, the better
Even if they have to approach endusers to develop.
Anyway, nice to know will be advertised on their com site, couldn't ask for more really.
This is BIG news we have been waiting for

[Vision]

Anyway, nice to know will be advertised on their com site, couldn't ask for more really.
This is BIG news we have been waiting for

Well Pred, today The Weather Channel has started marketing Weather.mobi on their PC site.

Here is the link:

http://www.weather.com/mobile/dotmobi.html

Here is the text:

weather.mobi brings you the weather information you need in a quick, easy-to-view design that's perfect for all mobile phone users. weather.mobi, just like weather.com, is configured to work on any cell phone or PDA with mobile internet access – no matter which operator you use or where you use it.

Like all .mobi sites, weather.mobi takes advantage of the standards and best practices behind the .mobi domain to ensure that you can get the latest updates when and how you want them.

Preview the weather.mobi site now!

Meet .mobi
.mobi is the first – and only – domain dedicated to users who access the internet through their mobile devices. You can trust that a web site is compatible with your cell phone or PDA if that site's address ends in .mobi.

See http://dotMobi.mobi for more information.

[PRED]

Well Pred, today The Weather Channel has started marketing Weather.mobi on their PC site.

Here is the link:

http://www.weather.com/mobile/dotmobi.html

Here is the text:

sweet as. cheers Mikey