NEW YORK, Nov. 28 /PRNewswire/ -- Setting the standard for excellence in the rapidly expanding world of mobile content, The Webby Awards today launched The Webby Mobile Awards presented by dotMobi, the first major awards honoring sites designed for mobile devices.

Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and now mobile sites.

Reflecting how mobile devices have become a part of everyday life, The Webby Mobile Awards will feature three categories: Listings & Updates, News & Entertainment, and Mobile Marketplace, which will honor sites selling products and services. Deadline for entries is December 15. Nominees will be announced in April and winners will be honored at The 11th Annual Webby Awards in June....

Some of the most exciting and innovative content being created today is for mobile devices," said David-Michel Davies, Executive Director of The Webby Awards. "We're proud to have such strong support from an industry group such as dotMobi in honoring the innovators who are setting the benchmarks for this emerging field....

The launch of The Webby Mobile Awards comes on the heels of The Webby Awards' most successful awards season ever. Last year's Webby Awards received a record 5,500 entries in 70+ categories from over 40 countries, and was capped by a star-studded June gala showcasing an inspired and influential group of Internet luminaries including Prince, MySpace founder Chris DeWolfe, Arianna Huffington, and author Thomas Friedman.