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and where to complain is something like this happen? as i know it will happen at some point, as he is a very good writer
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If they refuse to pay or take down the content after you first contact them or send a C&D letter you can also contact their hosting company. If you can prove that you own the rights to the content and that the site is infringing, the hosting company will probably take down the site and/or terminate the person's account.
Here's the info for filing a DMCA (Digital Millennium Copyright Act) complaint with Google :
http://www.google.com/dmca.html