Using content to increase keyword performance

**SEO_Expert** · 03-26-2009, 11:37 AM

When optimizing a website to get free traffic from major search engines like; Google, Yahoo, and MSN, it is important to write content that search engines well recognize as relevant to your website.

It seems that webmasters are often confused and misunderstood about how to write optimized content for websites and articles that link back to websites.

When writing content I feel that it is important to not only consider the human visitors that will read the text, it is also very important to consider the bots and spiders, like GoogleBot, that will visit your website and index the content and make a calculated determination of the "perceived relevance."

Knowing how to establishing relevancy using the content of a website is only one important factor of search engine optimization that one must consider when optimizing a website and it is one of the most important factors to consider.

Using the content within a website to establish relevancy is very much like using content from other websites and articles, it is important to use the same keywords and keyword phrases that are defined in the mega tag and the title tag of the web page that the content is within.

Often I notice some webmasters that define too many keyword and/or keyword phrases to some web pages.

Here are a few tips about how to using content to increase keyword performance:

When many keywords and keyword phrases need to be defined for a website it is important to have many pages with only a few keywords defined to each page.
Use optimized content on each page that is relevant to the keywords that are defined for each page.
Try to use the same keyword phrase from your title tag a few times while writing the content for the web page that are you optimizing, this will help to increase the "perceived relevancy."
The same keyword phrases that are defined in the meta tag should be consider for use in the title tag and within the content of the web page, as well as the in the meta description text. (I would just like to note: Some webmasters use meta tags all the time, some do not.)
Using anchor text within optimized content will help to increase keyword performance of the keywords that are hyperlinked as anchor text.
Use anchor text to link to web pages that are similar and relevant to the text in the hyperlink.

I thought I would share this information to help anyone that is learning how to use content to optimize websites.

If anyone has any information to add, question or comments, feel free to post them.

**stock_post** · 03-26-2009, 11:40 AM

Thanks for sharing.

**SEO_Expert** · 03-27-2009, 07:34 AM

Originally Posted by stock_post

Thanks for sharing.

You are welcome!

**big-chad** · 06-29-2009, 01:36 AM

Great post, thanks for taking the time top pass along this info

**myst woman** · 06-29-2009, 01:25 PM

Hey Brett, spelling and proofing is also key. You have the possibly most important and pivotal word in your post spelled incorrectly in the introductory paragraph/sentence.

"When optimizing a website to get free traffic from major search engines like; Google, Yahoo, and MSN, it is important to write contact that search engines well recognize as relevant to your website."