Practical Application of Social Marketing

[comiso90]

Hello,

How does a marketing company leverage social marketing to help their clients? What does Web 2.0 mean to the average business, organization or corporation with a $500.000 a year marketing budget?

Starting a blog is tough... there are so many already.

Suggesting that a client starts a social networking site or forum isn't always appropriate.

Educating them about social bookmarking and shared links is good but not dynamic enough.

Web 2.0 is GREAT for web heads and the average user but how do medium to large business's capitalize?

And yes, I appreciate the irony that my query is posed on a social networking site!. ALAS... I am not a business but an individual..

THANKS FOR THOUGHTS!!

.

[comiso90]

here is some info that answers my own question. Maybe it will be of interest to others:
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base



http://www.insidecrm.com/features/fa...oolbox-012308/