
Originally Posted by
MAllie
Whether you want to hear it or not, the fact is that a blog must be content-driven, and the content should be something that the blogger wants to write and is passionate about. A mortgage blog wouldn't be like a mini-site, with content possibly prepared by someone else. It would be by the blogger, who would know what he's talking about, and would show a different slant on mortgage information or experience, something that can't be got from the normal search engine trawl. So to have someone else setting up your content for you would instantly put your blog at the back of the queue, unless he or she was extremely talented as a writer. And if that is the case, why isn't he or she writing a personal blog?
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