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Old 09-17-2009, 06:02 AM   #1 (permalink)
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How to manage direct advertisement on my site?

I have recently received numerous requests to advertise on my site. I have a few questions about this.

Is there software that I can use (as the web site owner) to manage advertisements on my site.

For instance, if I would like to know the exact CPM or CTR for a banner placed on my site, is there software that can tell me this? If the advertiser wants to see these numbers, is there a way for him or her to do so without relying on me to tell them?

Also, is it common to have a contractual agreement involved when dealing with direct advertisement?

All input is appreciated

Thank you
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Old 09-18-2009, 03:02 PM   #2 (permalink)
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hi i think google has a ad manger service
check this url -- https://www.google.com/admanager/login/en_US/index.html
this will be useful to you to manage your inventory

thanks
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Old 09-18-2009, 03:11 PM   #3 (permalink)
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OpenX is what you need: http://www.openx.org

It's feature-rich, relatively easy to use and free!
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Old 10-03-2009, 05:28 PM   #4 (permalink)
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Thanks to both of you for your responses. OpenX looks very attractive.
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