How to improve keywords for more revenue?

[alzika]

My eCPM used to be around $1.50 for my biggest site, but is less than $0.40 now.

I get over 2000 unique visitors a day and make less than 8 bucks daily.

I used to make $50+ daily from this site, when I would get 6000 uniques a day, but recently, it has been horrible!

How can I fix this? Could my keywords be wrong? How do I find out what keywords to use for the most value?

[alzika]

Any suggestions would help, even if they seem obvious!

[tonyfloyd]

what is your traffic source?...type in?...adwords?....are u using long-tail keywords?...

[alzika]

My traffic source is 40% return traffic from type ins. The average user stay for 10 page views for a total visit time of 5 minutes.

The rest of my traffic comes from search engines.

I don't know what a long-tail keyword is...honestly, I don't even know how AdSense decides what keywords to pick! All of the ads on my site are TOTALLY unrelated to the type of website it is.

[zorag]

Sounds like you may need some SEO advice on your site if your Google ads are TOTALLY unrelated, you may want to look at hiring someone to look at it if you feel it's worth doing.

[bhartzer]

I would first compare your referrers from when you were making $50 a day to now to see if there is any major difference. You could have lost rankings or even a few links on some other sites that were responsible for most of that $50 a day.

The next thing I would look at is generating more content on the site. A deeper site with more pages will help.

[grace5]

I have a very reduced rate with adsense.
What I am seeing its not so much my click thru percentage,but my conversion (I guess) after the ad is clicked.
I deleted several of my domains that were getting traffic but no clicks,this seem to help some.

Maybe edit your content to be more targeted to the keywords your using.

[fab]

I believe that generally ppc ads income has shot down, which is probably the reason for decrease in income. This is probably due the the economy's slowdown,

An easy way to check keywords related ads is simply by going to Google's search site, typing in key words searches, and seeing if the ads there are relevant, if they are and your sites ads aren't then try changing content, meta tags, and title.

Concerning ad prices, try looking at Google's adword's site for bid prices (sorry have to look up the link).

You may want to try adding new pages with similar content and higher paying keywords.

I wouldn't recommend trying to override Google's automated keyword scheme, which may get you in trouble.

Finally, you may want to try other sorts of adverising revenues, like cpa or text.

[DDC_Cyn]

I had a similar issue with adsense a few months ago where my ads just ceased to be relevant. The content on my site overall hasn't changed, but the ad quality went down the tubes. Nothing I do can get those old, really relevant and good looking ads to return.

I now believe it's something more global going on with adsense and not just my site in particular.

[scramjet]

I have been tweeking adsense pages for years (sometimes too much ) the drop in rev could be for a dozen or more reasons .. more than likely they modified there alg and caught you broadside.

I have noticed that the more traffic a site gets over time the lower the rev per 1000 becomes. If you have a high return visitor rate this will also effect your RPM.

Just recently I noticed that your URL has a greater effect on the ads displayed than the content! (at least this is what was happening for me) ... I solved the problem by creating a new site with the best keywords in the url and slowly linked all the traffic to the new site (rpm jumped 400%).

Lastly inbound traffic can a does effect your RPM ... I doubled my traffic on one of my sites and roughly doubled my total number of clicks (crt was the same) by getting link traffic but the total rev for the site droped by %50! My big lesson was that the keywords of the site sending you traffic actually make a huge diffrence in your RPM.

I hope this helps but in the end who really knows what google is up to!

[zorag]

Originally Posted by scramjet

Lastly inbound traffic can a does effect your RPM ... I doubled my traffic on one of my sites and roughly doubled my total number of clicks (crt was the same) by getting link traffic but the total rev for the site droped by %50! My big lesson was that the keywords of the site sending you traffic actually make a huge diffrence in your RPM.

Totally agree, and I've noticed this in the past, if you direct a good amount of additional traffic from other relevant domains or even commercial sources "more than 100 UV p/day" the rev "CPC" drops significantly as the clicks rise, so this method may be questionable.

[grace5]

The smart pricing thing I beleive is at the bottom of all my adsense woes