Unbeatable.com Business Profile Executive Summary
Company Description
Business sells consumer electronics online. Products include camcorders, digital cameras and other consumer electronics. Company was started in 1996 and incorporated in 1997.
Traffic Statistics
For traffic details, click on link and enter unbeatable.com into the server id (no password or username required).
http://stats11.datapipe.com
Company gets about 3 million hits a month.
Financials
Revenue is between $500,000 to $1,000,000 a year.
Summary
Company has huge potential to expand into new products. Consumer electronics will be one of the fastest growing areas of business (see cover story excerpt from November 10th issue of Fortune magazine below).
Fortune Magazine November 10th 2003 Cover Story Excerpt:
“This Christmas a massive change is coming to the $222 billion consumer-electronics industry, pitting traditional gizmo makers against the biggest players in the computer world. Anyone in the market for anything from a digital music player to a flat-screen television will be bombarded with come-ons—on TV, in Sunday newspaper circulars, online, and at the mall. That's part of the annual shopping ritual, of course. What's new this year is the cast of characters doing the bombarding.
In the past few months companies throughout the tech industry have declared themselves to be in consumer electronics. Hewlett-Packard , best known for its market-leading printers and its "big iron" computing systems, this summer launched 158 consumer-oriented products, from scanners to cameras to a nifty gadget that quickly and easily converts old VHS tapes into DVDs. In September, Microsoft released a second, more advanced version of Windows Media Center PC, software that transforms a PC into a multimedia center that is part TiVo-like digital video recorder, part stereo system, and part movie and photo viewer. "We're taking it from geek to sleek," says Jim Allchin, Microsoft's Windows boss.
And in a move that sent tremors through the consumer-electronics industry, Dell in late October launched a complete line of consumer products and services, including a Dell-branded MP3 player that connects to a Dell online music store; a 17-inch liquid-crystal-display television/monitor; and a Wi-Fi-equipped PDA—all priced at the kind of profit-margin-killing levels that have made Dell the most feared competitor in the PC world.
It's not just computer companies bellying up to the consumer bar. In June, Cisco Systems bought home-networking-equipment maker Linksys, meaning that Cisco products, gear rarely seen outside the data center or telecom closet, now compete for attention at CompUSA. Beleaguered cellphone giant Motorola in October announced plans to slap its name on TVs, a business it exited some 30 years ago. Lifestyle brand Virgin, which until now has stuck primarily to music and travel, is introducing a line of hip gadgets called Virgin Pulse. Even retailers are getting into the act. Circuit City has launched a private-label store brand called Verge and is already hawking two low-priced MP3 players. In the world of consumer electronics, there's more role-changing going on than in the dressing room of a transvestite burlesque show.
All of these players want to whip consumers into a buying frenzy, something the PC industry hasn't seen since the late 1990s. Today that market is soporific: Now just about everyone who wants a PC has one, and the days of trading in your computer each year for a faster model are a quaint memory. The business sector—once a dependable spendthrift on all things tech—has in the past few years dramatically slowed its information-technology purchases.â€
Contact Information:
Omar Baig
Founder/CEO
Internet Landrush
8350 North Lake Drive, Suite F
Dublin, CA 94568, (925) 479-0468
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