Muzzleloader.com - Rifles, Pistols, Accessories and industry news

**Prospecting** · 01-12-2011, 10:24 AM

this website receives over 5000 UV's per month and has done so for 5 yrs.

the annual sales of muzzleloader rifles, pistols and all the respective equipment equals over $220million
(over 275,000 muzzleloaders have been sold each year for the past 5yrs, along with all the supporting equipment)

also, beyond the muzzleoader equipment sales each year, there are over 3million special muzzleloader hunt permits purchased each year at an average $25 each, equating to another $80million in sales each year.

and then there are the 300,000 plus muzzleloader hunters that purchase out of state permits for an average price of $150, which equates to another $50million each year.

so all total, the muzzleloader industy has annual sales above $350 million dollars.

**INFORG** · 01-12-2011, 10:34 AM

any revenue stats for the site?

**Prospecting** · 01-12-2011, 10:54 AM

No revenue stats.

We have never been able to focus on taking this website to its potential.

FYI;
A number of years ago it was an online retail storefront, which we ran for 2-3 yrs, then we turned it into the directory you see now. We still are not able to put the time into this one. The only thing we have done the past few years is, once in a while solicit a few new clients to be listed. We really haven’t even been able to keep it up, there are some dead links, etc.

We recently gathered as much data about the muzzleloader industry annual sales as we could. We knew it had to be tens of millions at least, and found out it is actually hundreds of millions each year.

The google CPC rate has ranged between .30cents and .45cents the past 3-5years. We know there is strong value here, but we don’t have the time to coordinate with all the potential clients.

We did the same scenario as above with the Fishingpole.com website until it was sold back in 2007. (It was an online tackle shop for a few years, then eventually we turned it into a bilboard directory style website where we offered listings with links to clients.

Best regards,