Fabulous - Strategy moving forward

[JayK]

I went to the Traffic conference in Santa Clara. Dan Warner was one of the main speakers.

Dan has been promoting the Fabulous way for a while now, namely that specific descriptive generic domains are the way forward, which is why they have been registering thousands of domains like TampaFurniture.com. They may take a while to sell, but if you registered it for around $6 and sell it for $2,000 six months later, that represents a hell of a good return.

I must admit to being a little cynical of this approach, after all it was in Dan's interest to talk up the rise of descriptive domains, since Fabulous owned one of the largest portfolios, but at Santa Clara he won me round. That coupled with a conversation I had with a friend of mine in the UK, who is not a domainer, but is looking to set up a business. They have been registering geographically specific domains (right down to individual London suburbs) for their business, on the basis that people are going to be looking for something local whether they type it directly into the browser bar, or use a search engine.

This has got to be good news for Fabulous, as they have the infrastructure (which most of us don't) to sell their own domains and increasingly are likely to become one of the online stores where people go shopping for a pre-registered domain.

There is obviously still huge value in PPC, but a sales strategy based on capital names would be a useful secondary source of income.

Anybody else have a view on this?

[jdk]

Maybe they need to move to that instead of ripping people out of PPC income.

[JayK]

I think I'm right in saying that they make it pretty clear as to the quality of traffic they seek for their PPC programs. Are their revenue shares any less than the other PPC providers?

[QUICKACTION]

Right..... I moved all my names off of Fabulous to GoldKey.com