Yahoo Publisher Network To Be Axed on 4/30/2010

[Vision]

here is the article --

http://techcrunch.com/2010/03/31/yah...itika-instead/

We just received an anonymous tip from someone who claims to have received an email from Yahoo which says that the company’s Google AdSense counterpart, Publisher Network, will be shut down by the company in the next 30 days. There’s some chatter about it on Twitter as well, so this looks like it’s coming from a credible source.

Apparently, publishers are being pushed to Chitika instead, which has set up this section on its website to “make the transition from Yahoo! Publisher Network as easy as possible”.

Update: here’s the full email:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!

[Gerry]

Wow!

Just reading the article now.

If true, this is MAJOR news that should not be taken lightly.

[stock_post]

Google has no competition at all.

the biggest rival they have is closing the doors.

I have to take leave from work for week or so, to find all my sites and change the code.
I don't even remember some of the sites.
probably not visited them for a long time, I need to find them all.

[$ideline]

glad I'm with Google

[stock_post]

glad I'm with Google

I got wiser after the fact!

[Adam Dicker]

I got this too, this will cause some people major headaches.

I think beta for a few years should have been a clue though.

-=DCG=-

[south]

Got an email from Chitika today about this too.

[Acro]

Lack of competition = monopoly.
Monopolies are not good, due to the way pricing is fixed. Anyone else believing that Microsoft is now the savior against Big Brother Google?

[south]

Lack of competition = monopoly.
Monopolies are not good, due to the way pricing is fixed. Anyone else believing that Microsoft is now the savior against Big Brother Google?

They would have you think that.

However... I was invited to join their beta (MS). Was extremely happy with their RPC & CTR too. Until I got banned after a few months. For no reason that I could ever find or that they would tell me.

[dmyre]

I wonder how this will affect Parked.com and other parking companies that use yahoo...

[south]

I wonder how this will affect Parked.com and other parking companies that use yahoo...

Ouch! Very good question.

[CureCancer]

I got this too, this will cause some people major headaches.

I think beta for a few years should have been a clue though.

-=DCG=-

A lot of headaches

[NickRac]

Got the same email too - sucks...especially since I just started using YPN on my new Content minisites here at DNF - good results for the few I've launched.

[18493]

Yahoo lost its value about 5-years ago. I personally don't know anybody who uses yahoo search. Yahoo is the 2010 equivalent of the '70s Cray Research. Google thrives. Survival of the fittest.