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The domain name universe revolves on the varying approaches by domain professionals of broadly diverse backgrounds, approaches, and missions. The different web name and domain owners take focused approaches toward their goal developing a website or generating value from a domain name. Because of the pressure to generate value in purchased domain names, lots of shortcuts get taken and searched for. Domainers may choose between strategies, some of which are sketched here:
Sample Strategy #1
A content based website strategy enlists essays, paragraphs, or article to capture search result visitors and cement their experience with a concentration of subject related content like text blocks, affiliate ads, or images. A website administrator or domain minisite owner can contract custom articles, browse online submissions for sale, or write their own text. Content values from website to website can vary from translation text with barely navigable grammar to journal worthy science and philosophy publication merit. Content is text organized and arranged for presentation online and leading to further information or focus on website material.
ebooks and other content can be leveraged against ads placed in page compositions on the websites. Snippets of these articles can be shown and the rest of the articles can be held behind membership registrations. Articles can be sectioned and draped across different pages and sections with ads, banners, links, and features. A plan to implement these programming items within the pages and the relationship between pages and the navigation pathway between pages is called a site plan. Content based websites will have secondary keyword density branching off from the primary keywords driving that website enterprise.
Sample Strategy #2
A traffic based domain name or website strategy demands aggressive site promotion and active analysis of metrics and volumes of peak traffic. Systematic repetition of the most successful methods should be exploited to the fullest to capture as much search engine ranking and site visitation as possible. Traffic based sites depend on search engine optimization to expose ads and build revenues by sheer volume of site visits. Contests, updates, sneak peeks and unique offers or programmed visits can expand the reach of any website with intense word of mouth.
Traffic based domain names and websites can benefit from leased or forwarded name, as well as search engine seeding and site sponsorship. Unremitting web directory saturation online and link exchanges can build a significant web presence. As repeat visits and referrals build more statistics, the most efficient methods will be attempted and varied to provide ongoing rise and stable traffic from multiple demographic sectors. Traffic domains aggregate value in a domain name that can be attached to other domain names for additional domain name income.
Sample Strategy #3
A participation strategy assumes promotion and marketing to a volume of members or site visitors to allow interaction and commentary. Dialogue between members on a central subject or multiple topics promotes repeated visits and accruing membership. The modern method of extracting maximum value from a participation based site is to charge a membership fee. Contribution options, site features, and specialized product discounts, as well as other privileges are meant to separate visitors from site members and community participants.
Participation sites must assume a large amount of interest traffic to catch participants in the "net'. The registration and contribute entitlement of members is intended to create an upper echelon of participation by point or stars or ranking that matters. Visitors are intended to become members and contributors, caught by Internet traffic or brought specifically to the site via a marketing campaign or advertising elsewhere. Since most if not all of the value of a participation site is on the "customer' or member side, a full fledged, robust Hosting presence should enable all site features to operate smoothly, and all member and visitor volumes of traffic.
The model of a participation site, forum, or social network demands, on a continuing basis, a two-way value directionalization. Participation strategies are best implemented when the relationship between website and participant is not one way, in either direction. Webmasters must not expect to get free content and promotion virally as a public service, and participants should keep in mind that free participation has a (hidden) cost.
Sample Strategy #4
Product Based Strategy
A product based website runs on interest in devices, ads, coupons, offers, deals, shopping or reviews of products. Product sites can be mentioned for promotion, sales, or information and accessory or peripheral items on other sites. Product based strategies can function with reviews, specs, revision data, performance analysis, and consumer appeal focii. Products can be in one field, such as desktop devices, or a broad range of products, like auto supply and repair.
The product based strategy places primary emphasis on the sales closing and the point of sale as the final marketing goal. Accessories sales are usual sponsors. Referral marketing such as popups or reviews catch a potential product end user's attention elsewhere online and drives them to the site. Various approaches are then used to drive the checkout process to a closing.
Last edited by myst woman; 07-27-2009 at 10:50 AM.