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Old 09-02-2009, 02:00 AM   #1 (permalink)
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Exclamation Domain mass development journey started with $10k investment spun to $10m / year

Domain mass development journey started with a single $10,000 investment spun to $10,000,000 per year in profits in 2009

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HelloMetro.com has over 1,500 hyperlocal mass developed city websites in 96 countries which generate millions of visitors per month. Clark Scott founded the company with one other partner and pretty much ran all of the company's operations from his Indiana home during the start-up stage. Scott built all of the website's himself with a little help from freelancers.

The two partners invested about $10,000 total to get things going with this vision back in 1999. Over the years, HelloMetro has inked partnerships with SuperPages.com, ForRent.com, Yahoo.com, Vonage.com, Dollar Rent A Car, Thrifty Car Rental and many other direct advertisers for all the big bucks.

...read the rest at http://www.wannadevelop.com
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Old 09-02-2009, 10:08 AM   #2 (permalink)
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insightful article Mike and a good branding story too
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Old 09-02-2009, 11:22 AM   #3 (permalink)
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Originally Posted by biggedon View Post
insightful article Mike and a good branding story too
Ditto. Mike often has insightful and well written articles on his site which can be of good benefit to domainers.

Quite an interesting success story. The traffic volume talked about is incredible.
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Old 09-02-2009, 11:28 AM   #4 (permalink)
 
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Great stuff Mike.

@tetrapak: What is your problem?
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Old 09-02-2009, 12:07 PM   #5 (permalink)
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brands are really powerful and worth big bucks

what hellometro has been doing is aggressive marketing of their sites because they believe in their products and services... and advertisers find value in it, so the end result is win-win for all

marchex tried to do something similar with the zipcodes play 90210.com etc... which unfortunately went nowhere fast

now all of the zipcodes forward to the .net version --- which makes no sense! go figure
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