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I think that most of us missed the significance of Domain Sponsor's recent email. They are no longer a pay-per-click servvice. They are a pay-per-performance service. Their "Rewarding Traffic Quality" program will mean that the pay for clicks will drop unless the people clicking actually buy something from one ot the sites that they click through to.
I go into detail about this in a special edition of Domain Parking News: The End of Pay-Per-Click? - Issue #4 (Extra) Mid-October 2005 .
Leonard Holmes
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