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Google's New Interest Based Advertising
If you got one in you email box, you will know what I am referring to.
It is not that easy to decipher.
Yet it appears that keywords YOU SET on your parked pages and sites will not be the primary factor to determine which ads the view sees.
It will be keywords that the visitor had PREVIOUS ENTERED IN THEIR searches.
Confused?
My new blog post No-Interest Based Ads will try to shed some light on this subject.
All I can say is if you are confused, you are certainly not alone.
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
10 minutes ago I've received a notification about the new Google Interest based advertising...how it works?Originally Posted by Doc Com
They write me I need to update my privacy settings...
This is all confusing and I tried to make sense of it at my blog spot.
But every time I read the message from google or someone else's interpretation the whole affair becomes more cloudy.
Are we supposed to put a disclaimer on every site You Are Being Tracked by Google.
Seems to me that Google needs to do a better job at informing Google users.
On the other hand, the option is no Adsense.
Unfortunately, that is not a good option.
I saw last night an article that Google has 42% market share.
Google is increasing its lead over Yahoo and Microsoft in the U.S. Web search market while a rebranded Ask.com is inching up, according to the latest statistics from ComScore Networks.
I can tell you this, I need to look closer into Ask.com programs.
When the were the feed for Bodis, earnings were through the roof. Beat all I had ever seen at sedo, Parked, Fabulous, NameDrive, DomainSponsor, TrafficZ and some others. Honestly, I have tried many and that was unquestionably the best feed.
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
Thanks DOC
I also received the email this morning and am scratching my head over it. I do not feel it is my responsibility to advise users that Google is tracking their actions - that is Googles responsibility in my opinion.
I'm not sure if I am for or against the interest based advertising but I think it will likely result in more targeted ads which should mean higher CTR so in the long run is it really that bad? But again are we responsible for advising users of Googles invasion of privacy?
I am just not sure of the targeted ads and how they will be handled on parked pages.
It seems to almost render optimized keywords.
If I have a finance site and you have been searching using google for Outer Banks House Rentals and Charter Fishing and that is what Google is tracking and then you want to get information on exchange rates and you go to Exchange Rates dot something, are the ads now going to show Outer Banks rentals and Charter Fishing companies?
Then as that person continues to look for sites because that one is bogus, does the tracking start all over again and then when he resumes searches for Outer Banks rentals do all the ads displayed now show exchange rates and forex trading?
Yeah, damn confusing.
If it is interest based but based on someone's historical searches then is setting keywords basically less of a factor now as Google is going to show ads based on the user's keywords, not mine.
Personally, I think this is a super program for AdWords but it is totally bizarre for AdSense.
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
This is the point I really don't understand why Adsense.
Indeed. Our revenue share with Ask at the time was only about 60%. While other Ask partners were at 75% that had the same deal.
That was a good feed. sedo and DomainSponsor undoubtfully have a very good deal with Google as they have that same feed that we had through Ask, except that they have it directly. I wouldn't be surprised if both of these companies do not give out more than 30-40% of their net revenue to their clients on their standard setup.
But speaking of the rebranded Ask. Ask will most likely not have another deal like that for at least the next 5 years with Google. They are just plain not allowed to do anything that relates to monetizing domain names with Google's feed. The standard Ask feed has not worked for us at all. Perhaps they will have something better to come. Ask needs to expand into international markets, and into Canada as well, I believe they only support USA for now. And on top of that, expand into the domain monetization market. Most of their advertisers are opted in for search/content, but not for their domain market, which makes the Ask feed very poor.
Last edited by Bodis.com; 03-13-2009 at 04:52 PM.
I am still very happy with Bodis.
Unquestionably the best source to monitize non-dotcom domains along with several dot com and hyphenated domains.
I have no idea why they do better there but I am certainly not complaining.
"Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom
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