DNF Radio Ads... which one do you like?

[Adam Dicker]

More growth in 2008, brining retail buyers to Dnforum.

Here are a few choices for an upcoming radio promotion... Please feel free to give me your thoughts.

These are all recorded by professionals.

Clip 1

Clip 2

Clip 3

Thank in advance,

-=DCG=-

[peaches017]

These sound ultra infomercial-ish to me. It makes domaining sound "too good to be true" when it's actually quite simple. That said, I like #2 the best.

[EJS]

Sounds like a get rich quick type of infomercial. "I've bought domain names for $7 and sold them for over $250,000." I think the script and voiceover talent is targeting the wrong audience.

Hit me up if you want some more feedback/assistance. I have a MS in Direct & Interactive Marketing, and I've worked on both the agency and client side for a few years before becoming a f/t domain investor.

[furca]

I've bought domain names for $7 and sold them for over $250,000.

I agree, this line doesn't sound right coming out of these "I AM THE INTERCOM" people. The rest sounds fine.

[CureCancer]

#3 sounds the best, i work in the entertainment industry... 3 sounds the best for marketing...

[randomo]

I vote for #1, which sounds like a real person. #2 sounds a bit too honey-sweet to be believable, and #3 is a typical over-hyping ad voice.

[tonyfloyd]

who listens to the radio anymore??

[Adam Dicker]

Ok, I will get the 250k thing removed, thanks for the feedback.

-=DCG=-

[afcassidy]

Sounds too much like "Internet Speedway" for me. But whatever works.

[Acro]

#3 has the best voice. #1 sounds like a tired grandma. #2 is too stand-offish.

#3 needs some rhythmic, beating background music though. The xylophone dings don't do it any justice.

I'd drop the $250k reference as well.

[namewaiter]

Ok, I will get the 250k thing removed, thanks for the feedback.

-=DCG=-

good move .. and i like #3 best

[nametrader]

I like #3 too.

Radio is very popular even now! and there are DNF members many of them who made 1000's if not millions.

I would like to listen to this ad on CHUMFM 104.5 my fav thanks.

[Acro]

Adam owns DNFRadio.com

[WeBuyThe.Com]

I vote for #3 minus the 250K bit

[HomerJ]

in general i hate radio commercials that sound like radio commercials. i'm sure there are studies confirming what works and what doesn't, and why voice-over voices have to sound like caricatures of themselves.

I would consider either a tune, either in background or interspersed with dialogue, or even just a jingle at the end. You would be surprised how a little audio will make the whole piece sound 'fuller'

[RustyK]

Yes indeed #3 sounds better than the rest. Radio and audio will play a major role in 2008.

[pen]

I like #3

[jaydub]

>>>I think you need to inject DNForum at least once more in the middle of the ad.

>>>On a technical note Adam...as this is a listening ad I would ask the voice to pronounce the 'U' in forum a little more as when listened to it sounds a bit like DNForm.com. It might seem a picky point but a domainer would assume it was "forum" but as this is being targeted to non domainers best to make the pronunciation very clear...

Just my 2 cents worth...

Best of luck in your promotion as it might bring a little more end-user money in...all those new members will make it interesting for the mods as well..

Jim

[DomainsInc]

How are you going to target retailers via the radio? You might get a few but the vast majority who will probably end up joining will be broke people thinking they can get rich off registering a few crappy names and selling them here.

[onfiredomains]

Hey Adam,

I like #3 execpt I'd slow down his voice a bit. I think if you had a testimonial (different voice from the main person), it also might "hit home" a bit more.

Good luck! We're all going to benefit from increased traffic to this site.