iREIT has a brilliant management team and I think one of the smartest things they are doing, that is really setting them apart, is focusing on adding successful, experienced domainers to their team. Every time I have talked to their CEO, Bob Martin, he has said the most important thing to them is bringing the best people into their company. Adding Adam's expertise (and respect within the industry) is a huge coup for them in my opinion. As the industry consolidates, iREIT is in the playoffs against competitors who are also very strong - and they just made themselves a lot harder to beat.



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