Press Release: Internet Reit Forms Strategic Partnership With Dnforum.com

[Adam Dicker]

INTERNET REIT FORMS STRATEGIC PARTNERSHIP WITH DNFORUM.COM, WORLD’S LARGEST ONLINE DOMAIN COMMUNITY

Relationship Brings Substantial Financial Capital to 30,000-Member Online Forum

DNForum’s Adam Dicker Joins iREIT Executive Team

HOUSTON, August 22, 2006 – Internet REIT (iREIT), a leader in direct search and Internet advertising, today announced that it has partnered with DNForum.com, the largest professional domain community discussion forum on the Internet. iREIT will assist DNForum with delivering increased functionality and features to members.

Launched in 2002, the DNForum forums contain over 850,000 posts and more than 30,000 active registered members, making it the leader in domain discussion boards. DNForum was also awarded the 2006 Name Intelligence Award as the best online community to discuss, buy and sell domains.

“The DNForum partnership is immensely valuable for iREIT,” said Bob Martin, chief executive officer of iREIT. “iREIT is actively acquiring high-quality domains and looking to build our relationships with domainers, and DNForum will enable us to reach these users while providing much-needed liquidity to the market.”

DNForum’s Adam Dicker Joins iREIT
iREIT also announced that DNForum’s Adam Dicker has joined iREIT as executive vice president and a member of the Board of Advisors. Dicker will help drive iREIT’s acquisitions, marketing, analytics, content development, and domain optimization and monetization functions.

Dicker brings extensive experience and domaining expertise to iREIT. A well-known figure in the industry, Dicker founded High Impact Sites, Inc., a company that owns thousands of high-profile domains and operates a number of active websites, including Penpals.com, Planets.com, Witchcraft.com, FirePrevention.com, Avatars.com and Download.net. Prior to his work in the domain industry, Dicker was the Network Services Manager for Quantitude, a Cendant-owned company.

“iREIT is an industry leader with significant capital for acquisitions and a team comprised of domain-industry pros. With its strong reputation for fast, professional transactions, iREIT will provide solid cash flow for domainers on DNForum,” said Adam Dicker, iREIT executive vice president. “With iREIT’s support, I look forward to expanding the functionality and value of DNForum for the benefit of our members.”

“As a veteran domainer and entrepreneur, Adam adds substantial experience, industry relationships and creativity to the iREIT team,” added Martin. “Adam has done a great job of building and enhancing DNForum as well as his own portfolio and is very well-respected within the industry. Adam will be instrumental in iREIT’s continued success in acquiring, developing and monetizing Internet properties.”

About Internet REIT
Internet REIT (iREIT) is a next-generation Internet media company that acquires, develops and monetizes high-quality domain names and web properties. iREIT’s domain portfolio includes such premier properties as the Netster.com portal, Bands.com, CreditReports.com, Shows.com, AfricanAmericans.com, NativeAmericans.com, VietnamWar.com, OfficeSupply.com, and many others. A leading supplier of high-value Internet traffic to advertisers, iREIT receives more than 50 million visitors per month through its portfolio of over 400,000 domain names. iREIT is a privately held company based in Houston, Texas. For more information about iREIT, please visit www.ireit.com.

[Adam Dicker]

To the Dnforum members:

I’m writing to let you know about some important developments related to DNForum. As you may have read this morning, I have joined the iREIT management team. I will help drive iREIT’s acquisitions, marketing, analytics, content development, and domain optimization and monetization functions. In addition to my new responsibilities at iREIT, I will continue to own and run DNForum as I have in the past.

While DNForum will remain an independent entity, we now have a formal partnership with iREIT to help us deliver increased functionality and features to our members.

The iREIT partnership is very good news for DNForum members. As a close partner of DNForum, iREIT will give members an opportunity to sell and monetize their domain investments while working with experienced professionals. iREIT is well-capitalized – iREIT has the ability to pay cash upfront, can offer a premium for quality properties and can often sign a deal within 24 hours. With iREIT’s support, DNForum will also be working on ways to streamline and improve the domain marketplace functionality of DNForum to make it easier than ever to buy and sell domains.

In short, iREIT will bring liquidity to this market.

I joined iREIT because I believe the company has the right approach to lead and grow this market. I have enormous respect for the team and think the company’s reputation for professionalism is well-deserved. In conjunction with iREIT, I look forward to expanding the functionality and value of DNForum for the benefit of our members.

I’m sure that many of you will have questions and opinions about this news – please feel free to send me an email or to start a discussion thread on DNForum.

Regards,

Adam Dicker

[Mr. Deleted]

Wow Congratulation!

[dodo1]

Great news. Congrats, Adam!

[actnow]

Wow.

What a surprise.

Congratulations on the new position with iReit.

I'm positive iReit will benefit from your experience.

Good luck and Best Wishes,

[DNWizardX9]

congrats

[dmblea]

Terrific news! Congratulations!

[topfetch]

Wow congratulations, a big day for the domain industry.

Im sure there will be many questions. What comes to my mind is how exactly will this create more liquidity in the market? I am sure iReit had someone searching DNForum for any domain deals. How does it change things that they now own the site? I know they have there own method of buying domains and they stick to that so what will be different?

[dodo1]

How does it change things that they now own the site?

Adam is still the owner of DNF.

[James]

Congrats to Adam and us members

jim

[Mr. Deleted]

Wow congratulations, a big day for the domain industry.

Im sure there will be many questions. What comes to my mind is how exactly will this create more liquidity in the market? I am sure iReit had someone searching DNForum for any domain deals. How does it change things that they now own the site? I know they have there own method of buying domains and they stick to that so what will be different?

they don't own it, read his 2nd post, he still owns it, he is now just working with them to help you sell your names to them too. He joined their board, not sell DNF to them.

As for liquidity, they will be buying names, and that brings money to the industry.

[Adam Dicker]

Adam is still the owner of DNF.

Correct, there is no change in ownership or daily operations.

I will be adding new features and benefits to all members over the next week or two once the dust clears.

-=DCG=-

[rmacdon]

Congrats Adam!
Sounds like an exciting opportunity.
Rob

[MyFuture]

Congratulations Adam, and wish you much success!

[Premiumhosted]

Congrats !!! Good news!

[SKG]

Congrats Adam, well deserved.

[fab]

About Internet REIT
Internet REIT (iREIT) is a next-generation Internet media company that acquires, develops and monetizes high-quality domain names and web properties. iREIT’s domain portfolio includes such premier properties as the Netster.com portal, Bands.com, CreditReports.com, Shows.com, AfricanAmericans.com, NativeAmericans.com, VietnamWar.com, OfficeSupply.com, and many others. A leading supplier of high-value Internet traffic to advertisers, iREIT receives more than 50 million visitors per month through its portfolio of over 400,000 domain names. iREIT is a privately held company based in Houston, Texas. For more information about iREIT, please visit www.ireit.com.

There's very little details here about the company, maybe someone can provide some more info.

[Adam Dicker]

This may provide a few more details for you Fab, Dnjournal August cover story....

http://dnjournal.com/cover/2006/august.htm

-=DCG=-

[MediaHound]

Congratulations, Adam!

[Ed30]

Sounds good for all of us. Congrats DCG.