adwords top spot how is that compared to SE top spot

[oberheimer]

lets say i own xxxxx.com and i advertise on adwords (top spot for the same keyword xxxxxm, that keyword get about 60-100 click's a day) how is that compared to the Search engine (top spot).
The keyword has about 3 million results so.
Is there a way to estimate how many clicks i would get if i have the top spot in the search engine?

[usedcargod]

I am the top result for adwords and the 2nd organic result. I get 1 organic click for every 10 adwords clicks.
I am told this is unusual, so I am very curious what others are experiencing.

[breez]

I'd think that depends a lot of your copy. With adwords you can specify it exactly per keyword, with natural serps results google will show a snipet of what it thinks is most relevant. Also I think it depends on how internet savvy your search audience is. Are they ad-blind or noobs that dont even see the difference between ads and organic serps.

[edit addition] Cargod, do you advertise in the content network as well or only to be displayed on searches? That could make a diff.

[CyrusL]

Basically it depends. I've had good ads in the #1 spot on dating keywords before that have gotten 40-50% CTR. That means I must've been getting more clicks than the top organic result. However, depending on your dynamic keyword insertion and quality score, your results make vary.

[oberheimer]

strange i looked on a hot spot map (think it's called that) where the visitors click on google and people click alot more on the top 1 in the organic results so not sure what some of you got more cliks on adwords for the same keyword

[exponent]

I've had the best luck with being the the bottom most ad at the top of the page. As for organic traffic from Google, I'm a king of Yahoo and MSN but Google has always been a bit of a mystery. Some of my sites do well, some do not. All use the same SEO methods.