Conventional SEO / SEM TERMS

[impactadmin]

Conventional SEO / SEM TERMS
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1) Search Engine Marketing (SEM) - Pay Per Click Marketing
2) Search Engine Optimization (SEO) - Designing a site in a fashion to rank high
3) Algorithm - Formula used by the Search Engines to rank sites.
4) Keyword - What people type in the search box.
5) Domain Name - How most people find your site.
6) Domain Registration - Where people buy domain names
7) Webhosting - The place to 'put' your website
8) ICANN - Authority that controls the Domain name registration process.
9) Google Sitemaps - an XML / RSS feed to Google.
10) Statistics - Tracking Visitors and how they came in and left your site
11) Blog - Easy to update web pages
12) RSS / XML - Really Simple Syndication
13) Directory - Listing of sites that is human edited.
14) Google - Search Engine / Portal
15) Yahoo - Search Engine / Portal
16) MSN - Search Engine / Portal
17) Tier 2 Search Engines - Smaller Search Engines
18) DMOZ - Open Directory Project
19) Yahoo Directory - Directory Run by Yahoo
20) Link / Backlink Popularity - How many sites and what kinds of sites are linking to you.
21) Anchor Text - What is the 'keyword' they are linking to you with.
22) Title Tag - Part of the website that shows up in Search Engines as the 'anchor text' to your site.
23) Text Link - A non complicated link that does not use images.
24) Image Link - A non readable search engine link
25) Flash - A programming language not fully readable by the search engines
26) Redirects - A method of moving visitors from one URL to another
27) URL - uniform resource locater or Internet Address
28) IP - Internet Protocol (normally a number)
29) Keyword Density - How many times a keyword is on a webpage
30) H Tags - Used to define the start of a topic on a page.
31) CSS - Cascade Style Sheets (used to create look and feel of websites)
32) Code 301 - Permanent Redirect
33) Code 302 - Temporary Redirect (Can get your site delisted)
34) Code 404 - Page not found
35) SearchGuild.Com - SEO forum
36) ROI - Return on Investment (Not really an SEO term, but very necessary to say the least.)
37) Pages Indexed - How many pages the search engines see of a website
38) Spider - Search Engine Robot that goes out and checks websites to find new content.
39) Robots.txt - File that tells the Robots where they are not allowed to go.
40) SERP(S) - Search Engine Results Pages
41) Pagerank - Patented Method (of many) on how Google ranks Websites.
42) Trustrank - Patented Method (of many) on how Google ranks Websites.
43) URL variables - '?','&' and '%' and other non standard outputs in the URL.
44) Adsense - Google Ad program for webmasters
45) Adwords - Google bid program for webmasters
46) Overture (Yahoo Search Marketing) Yahoo bid program for webmasters
47) Yahoo Publisher - Yahoo Ad program for webmasters
48) Static Page - Page output is just normal html
48) Dynamic Page - Generally the website is Database Driven
49) Database - a method of storing data into tables
50) MySQL - Opensource Database
51) MSSQL - Microsoft Standard Database
52) Trackback - Method used to notify another blog that you wrote in your blog about them
53) Ping (Blogging) - Method used to notify Blog Search Engines that you updated your site.
54) Submission - Outdated process of getting indexed, rarely produces rankings.
55) Alt Tag - Image Tag description.
56) local search - Search Engine search for local businesses.
57) Google Guidelines - Google's very incomplete guidelines on how to build a website to rank.
58) Blog Search - Google new RSS search engine.
59) Video Search - Searches Video Content.
60) Google / Yahoo / MSN news - News Search Engine.
61) PHP, ASP, Cold Fusion - Web Languages (Server Side)
62) HTML, Javascript - Web Language (Client Side)