I thought my friends at DNF might find this interesting:
Buying links to your site on more popular and/or related sites is becoming part of many people’s promotion plan. Late last night Matt Cutts, Software Engineer at Google, posted a very interesting and ominous answer on his blog to a link buyer’s question (the emphasis is mine):
Q: “If one were to offer to sell space on their site (or consider purchasing it on another), would it be a good idea to offer to add a NOFOLLOW tag so to generate the traffic from the advertisement, but not have the appearance of artificial
PR manipulation through purchasing of links?”
A: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google.
I’m not sure what this really means, but I wonder exactly how the GoogleBot is going to tell a paid link from a non-paid link (except that Google wants the paid ad to have a NOFOLLOW tag, which I have actually seen in pagecode).
I have come to the conclusion that PageRank is overrated anyway, and while I understand that Google values organic popularity, it should be spending more time weeding out the Googlebait sites that manage to rank higher than real sites. Instead it is punishing those with successful sites who want to sell advertising that helps people’s
PR.
I do chuckle at the fact that Google is becoming a market unto itself — it makes rules and the market finds ways around them, so it changes the rules again.
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From
AffiliateBlog