How to take website to the next level?

[trevorhoare]

Hello.
I am looking for some advice on how to take my website to the next level.
Meaning, how can I take it from being my amateur project to a real professional entity. (The website is punx-dot-com.)

Anywho, I have been working on this project for a while, and it receives a good amount of traffic, has a good Alexa rating, and even makes some money on google adwords; but it has hit a plateau, and I think this is the kind of project that could really explode if I did it right.

So what could I do if I were to invest a significant amount of money into it.
Should I look for business loans, partners, professional help?
Should I look at trademarking, having a place of business, things like that.
What do "the big guys" do to generate interest? Are there legitimite professional web consulting firms I should contact?

Thanks in advance,
Trev

[nubhost]

if any one replies pm me too cause im interested in the how-tos