Here is a link: http://www.webpronews.com/topnews/20...nges-algorithm
This is a very worthy site as there are two videos clips on this.
A while back there was thread regarding DIGG. Perhaps even more than ever, if this new algorithm is to take place, then DIGGing each other's sites and cross promoting is crucial and essential.
What do I see in this?
I see a definite trend away from business as usual regarding internet usage. And perhaps that is what google is seeing and experimenting with.
If you do an Advanced Search on Google's homepage, you will see this:
Google Book Search - Search the full text of books
New! Google Code Search - Search public source code
Google Scholar - Search scholarly papers
Google News archive search - Search historical news
Apple Macintosh - Search for all things Mac
BSD Unix - Search web pages about the BSD operating system
Linux - Search all penguin-friendly pages
Microsoft - Search Microsoft-related pages
U.S. Government - Search all U.S. federal, state and local government sites
Universities - Search a specific school's website
Note the Google Scholar and News Archive. Much of this is not new stuff but has been quietly promoted over the past year or so.
So if the internet era has been known as the Age of Information, is this mobile internet the Age of Dynamic Information?
Perhaps so. Perhaps google sees a demographic shift (and perhaps it has been there) of people wanting real and updated and timely content rather than the archival stuff. After all, who better than Google would know what their customers are searching for?
If the bulk of folks had been going 2, 3, 4, 10 pages deep to conduct a search, then perhaps that is where the real relevant content was. Google would be able to track user time spent on searches, on sites, etc. Web analytic gurus could have taken note of perhaps users spending less time because they were not finding what they were looking for.
Those studies and results must have demonstrated that PR for the sake of PR was not the best thing. In other words, if you want to search for
Primaries for the political season, if the first few things that came up were Wikipedia, Dictionary, etc., but peeps were not staying, then they were not really looking for this. They were most likely looking for
Primary Results or
Iowa Caucus Results. Could this be the search engine trying to read people's intent/mind?
Unless you have a page or a site that is constantly being updated with feeds or with meta search tags, then most likely it is going to fall into the historical data realm which is not what most people are searching for.
This caught my attention when I read a little blurb from someone expressing the same thing...page rank droppings and falling off the pages essentially.
Apparently sites have to be ever evolving and timely and current.
And the rest? Well, it's just old news.
Quote:
Originally Posted by alzika  This happened before the first of the year, and my site is 100% dynamic content. |
See the link below (now above)? Google had been testing perhaps since mid December.
I also think this is greatly going to effect parking of domain names.
Good or bad for parking?
Presently, I am seeing good results.
SedoPro uses a Google feed.
Since the last week or so of December I have seen CTR nearly double. Oddly enough, the PPC has not really changed (that could be a sedo insider thing).
For the month of January, thus far the trend continues. Overall the CTR is higher than it has ever been. And it has been this way perhaps for 2-3 weeks.
Will it stay this way? Who knows. But it may be time to check keywords and be more "up to date" and "in tune" for the terms people are actually searching for.
I have always been suspicious of the worthiness and value of Page Rankings. I don't think they accurately portray what people are looking for. Just because you do a search and land somewhere first or a link takes you there does not necessarily mean you wanted to end up there in the first place.
Linear Mode
