| SEO/SEM Controversial Terms:
Controversial Terms:
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1) Google Bomb - Using massive text links to increase rankings
2) Sandbox Theory - Auto penalizing of new sites in Google
3) Google Bowling - Using Massive text links to penalize competitors.
4) Banned - Not showing up in the index
5) Penalty - Google, Yahoo or MSN inspired punishment in the Rankings.
6) Scrapers - Sites that steal content from others simply to get higher in search engines.
7) Spamdexing - Filling the SERPS with garbage results.
8) Google Dance - Differing Data Centers reporting differing SERPS.
9) BlackHat - Using unapproved methods of gaining higher SERPS.
10) Whitehat - Using approved methods of gaining higher SERPS
11) Link Farm - A page that has no purpose other than to link out.
12) Cloaking - Serving differing content to the Search Engines than to normal visitors.
13) Comment Spam - posting in someone's blog for the purpose of attracting traffic to your site (via search engines)
14) Reciprocal links - linking 2 sites together, both ways.
15) Code Swapping - changing content when good rankings are made.
16) nofollow tag - tag added to tell search engines not to follow link.
17) Doorway pages - Pages designed only to rank in the search engines with no real content.
18) White on White text - very old method of 'cloaking'.
19) keyword stuffed alt tags - very old and crude method of ranking higher.
20) Click Fraud - Clicking on competitors ads just to drive up their PPC costs.
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