Yahoo Site Match or Yahoo Express?

[domainicanicanica]

I have a new site that I want to include in Yahoo. But I'm not sure which program to include it in: Yahoo Express (Directory) or Yahoo Site Match ("Web Results").

If I choose their Directory, it's $299 just to be reviewed, with no guarantee of inclusion.

If I choose their Site Match it's about $39 per web page plus a 0.15 charge per click.

Here's my dilemma: I think I've put together some good SEO-optimized pages, so I can get decent rankings with either program. And when I look at Yahoo Site Match (which leads to their "Web Results"), it looks like that is the access that most visitors will take. In other words, if you go to Yahoo's main page, whatever you type in to search for at the top of that page, then hit the "Yahoo Search" button, will lead you to their "Web Results". This seems like the most natural route for visitors.

If a visitor wanted to search a Directory, they would have to search that Directory first, then sub-directories, etc., before finding what they want.
The more pages they have to filter through, the less chance of being found.

However, some of the Directory results are also displayed in the "Web Results".

Anyway, long story short, is anyone out there experienced enough with Yahoo to give me a recommendation?

Thanks,
Tom

[kevin1023]

Originally Posted by domainicanicanica

I have a new site that I want to include in Yahoo. But I'm not sure which program to include it in: Yahoo Express (Directory) or Yahoo Site Match ("Web Results").

If I choose their Directory, it's $299 just to be reviewed, with no guarantee of inclusion.

If I choose their Site Match it's about $39 per web page plus a 0.15 charge per click.

Here's my dilemma: I think I've put together some good SEO-optimized pages, so I can get decent rankings with either program. And when I look at Yahoo Site Match (which leads to their "Web Results"), it looks like that is the access that most visitors will take. In other words, if you go to Yahoo's main page, whatever you type in to search for at the top of that page, then hit the "Yahoo Search" button, will lead you to their "Web Results". This seems like the most natural route for visitors.

If a visitor wanted to search a Directory, they would have to search that Directory first, then sub-directories, etc., before finding what they want.
The more pages they have to filter through, the less chance of being found.

However, some of the Directory results are also displayed in the "Web Results".

Anyway, long story short, is anyone out there experienced enough with Yahoo to give me a recommendation?

Thanks,
Tom

If you wait your pages will end up in yahoo search results for free. Just make sure you have some links. No one uses the directory, poeple only buy the listings for link pop.

Kevin