Basically its what ever suits you and your business but also how easy it'll be for your customers.
1. i'd say without a dash, u'd be supprised the amount of people that just type the name without dashes you'd lose a considerable chunk of people getting lost of the way to your site.
2. if you can keep it in 'prefect' english again people will type the way they talk
3. .com will be the first thing people think of when they go on the internet for a website the only expection here in england is .co.uk, i dont know whether .co.uk would be more widely used by 'non internet' people.
4. shorter the better. Again the less words you have the less time someone can go wrong with typing. www.hotels.com would be typed in alot more accurately than www.hotels-in-a-place-you-might-not-know.com etc!
5. you dont have to go down the boring old hotels.com route. If your willing to try and build a brand around your 'product' then you can choose any short domain you want. This will take time, money and effort though.
Hope thats it i'm sure others will add more/Correct me!!!






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